Chippenham Motor Company
General Sales Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
General Sales Manager - BYD
Location: Bath Road, Chippenham
Full-Time | Competitive Salary + Company Car
We're looking for an experienced and ambitious General Sales Manager to lead the sales operation at our Bath Road dealership. As a new BYD franchise and established quality used car operation, we're proud to represent a rapidly expanding automotive brand in the UK and launch new-energy vehicles to Chippenham and Wiltshire.
This is an exciting opportunity for a proven automotive sales leader, working closely with other departments within the business to drive performance, develop the team, maximise profitability, and deliver an exceptional customer experience.
The Role
As General Sales Manager, you'll be responsible for the overall performance of the dealership's sales function, ensuring the department operates efficiently and meets its targets.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
- Leading, motivating, and developing the sales team to consistently achieve and exceed targets
- Managing the day-to-day operation of the sales department, ensuring high standards of customer service at every stage of the buying journey
- Driving new and used vehicle sales, finance, and value-added product performance
- Monitoring KPIs, analysing performance, and implementing strategies to maximise profitability through effective stock management and sales strategies
- Coaching and mentoring the team through regular one-to-ones
- Working closely with other departments in the business to align activities and support dealership growth
- Ensuring compliance with FCA regulations and manufacturer standards
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What We're Looking For
- Previous experience in a Sales Manager role within the automotive industry
- A proven track record of achieving sales and profitability targets
- Strong leadership and communication skills
- A customer-first mindset with a passion to deliver outstanding service
- Full UK driving licence & eligibility to work in the UK
What We Offer
- Competitive salary
- Company car
- Full manufacturer training
- Work within a friendly, supportive team environment
Employee-Owned Trust Benefits
- Be part of a business where employees have a genuine stake in its success
- A collaborative culture where everyone contributes to growth
- Greater transparency and shared success across the organisation
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London