Airbnb
Generative Search & Reputation Manager (contract)
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This temporary assignment will be working at Airbnb, and may involve working at an Airbnb site, you will however be contracted through Magnit Global, a UK registered employment business with the company registration number 05537535.
Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work.
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.
Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:
- Our community is based on connection and belonging.
- Our creativity allows us to imagine new possibilities for people.
- Our responsibility is to all of our stakeholders.
- It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.
About The Role
We are looking for an experienced SEO/AEO Manager to advance and expand Airbnb's Search and AEO capabilities within the Reputation & Research team. This is an emerging function — we have established a baseline strategy, performance infrastructure, and an operating model, and we are now looking for someone to meaningfully build on that foundation. There is significant room to shape how this capability develops, deepen our practice, and extend its impact across markets.
You will work at the intersection of search technology, strategic communications, and public affairs — a combination that requires both technical fluency and strong stakeholder instincts. You'll manage vendors and contractors, coordinate across cross-functional partners, and support multiple markets and workstreams simultaneously.
What You'll Do
Planning and Implementation
- Help plan and implement comprehensive SEO and AI Search strategies aligned to Airbnb's reputation, business, and public policy priorities
- Identify priority topics, narratives, and search landscapes that matter most in key markets, including housing, short-term rental regulation, tourism, community/societal impact, and trust and safety
- Stay current on AEO developments (generative search, AI Overviews, large language model citation patterns) and translate emerging trends into practical recommendations for owned, earned, and paid (e.g. SEM) strategies
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Performance Monitoring and Reporting
- Own the ongoing monitoring and refinement of Search and AEO performance infrastructure across relevant tools and platforms
- Build and maintain regular performance reports for internal stakeholders, making complex data legible and actionable for non-technical audiences
- Track content visibility, share of voice, and AEO citation patterns over time, identifying shifts that warrant strategic response
Insights and Guidance for Local Markets
- Serve as an internal consultant to stakeholders, providing data-driven guidance on:
- Content and messaging priorities for owned and earned channels
- Audience targeting opportunities informed by search behavior
- Competitive landscape analysis — what narratives and sources dominate search results in a given market
- AEO citation analysis — which voices and sources are being surfaced by AI tools when users ask questions relevant to Airbnb's policy issues
- Translate local search data into insights that inform broader reputation, amplification (e.g. SEM), and communications strategies
Vendor and Contractor Management
- Manage relationships with SEO and AEO vendors, paid media and creative agencies, and specialist contractors
- Help define scopes of work, oversee quality and delivery, and evaluate vendor performance
Cross-functional Stakeholder Management
- Build strong working relationships with Reputation, Comms, Growth Marketing, Business, and Public Policy teams
- Project manage multiple workstreams simultaneously, maintaining clear timelines, deliverables, and communication with stakeholders
- Represent the Search and AEO function in cross-functional planning processes when needed
What We're Looking For
- 5+ years of experience in SEO, with a track record of contributing to search performance in a multi-channel or multi-market environment
- Hands-on proficiency with core search and website performance platforms, including Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, AHREFs, SEMrush, Conductor, Moz, or similar enterprise SEO tools
- Experience with and working knowledge of AEO and the tools used to monitor and optimize for it — including platforms such as Profound, Conductor, or equivalent
- Experience with and understanding of SEM, paid media, and its interplay with organic search
- Strong analytical skills: comfortable working with performance data, identifying meaningful patterns, and presenting findings clearly to non-technical stakeholders
- Experience working with external vendors, agencies, or contractors, including helping to define scope and manage delivery
- Experience using AI tools for productivity, like Claude Co-work, Claude Code, Google Gemini, Notebook.LM, or similar
- Good project management instincts, with the ability to keep multiple workstreams moving across different teams
- Strong written and verbal communication skills, including the ability to explain search concepts to policy and communications colleagues
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Preferred
- Experience working in public affairs, policy communications, corporate reputation, or a related field – tech or startup experience a plus
- Familiarity with the political and regulatory landscape around short-term rentals, housing, or the technology space
- Experience supporting international or multi-market teams with localized search strategies
- Background in competitive intelligence or media monitoring
Why this role
- Join an emerging function with real room to shape its direction, deepen its practice, and expand its reach across markets
- Work at the frontier of AEO — a fast-moving space where the rules are still being written
- Contribute directly to how Airbnb's story is understood and discovered globally
- Partner with teams who are navigating some of the most consequential policy debates in the travel and housing space
Our commitment to inclusion & belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
Magnit Global is a leading, global professional services and technology company. We have been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organizations across numerous verticals including consumer electronics, research and development, pharmaceuticals, health services, and many more. To do our best work we need different viewpoints. Therefore, we celebrate diversity and embrace inclusion. As an equal opportunity employer, we are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We strive to ensure that we maintain a positive and enriching work environment for all.
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