Publicis Groupe Holdings B.V
GEO Client Lead
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Company Description
Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social, and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.
Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging, and reach the right people.
The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce, and Influential. Publicis Connected Media is part of Publicis Groupe.
Overview
GEO Capability Lead
We are hiring a GEO Capability Lead to help shape how brands are discovered in the age of AI-powered search. This is an exciting opportunity to build and scale a market-leading Generative Engine Optimisation (GEO) capability, helping clients navigate the evolving world of AI search, answer engines, and large language models. Working at the intersection of search, content, data, commerce, PR, and technology, you'll play a pivotal role in turning emerging opportunities into practical, measurable client solutions. If you enjoy combining strategic thinking with capability building and commercial impact, this role offers the chance to make a visible difference across the business.
Responsibilities
What you'll be doing:
- Develop and evolve the GEO capability framework, including methodologies, playbooks, delivery standards, and practical guidance for teams.
- Translate developments in AI search, answer engines, and LLM visibility into clear recommendations that support client growth and performance.
- Design scalable approaches for GEO audits, opportunity assessments, strategy development, activation planning, and measurement.
- Lead training programmes, workshops, and knowledge-sharing sessions that build confidence and capability across teams.
- Support client teams with GEO recommendations, scopes of work, proposals, delivery plans, and strategic consultation.
- Partner with new business teams to contribute to pitches, growth opportunities, and proposals that showcase GEO expertise.
- Collaborate across search, content, PR, commerce, data, and technology disciplines to embed GEO into broader client strategies and agency offerings.
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Qualifications
Skills we're looking for:
- Strong experience in search strategy and a genuine interest in the future of AI-driven discovery and consumer behaviour.
- A solid understanding of generative AI, answer engines, LLM ecosystems, and evolving search experiences.
- Experience building and embedding capabilities within organisations through frameworks, training, methodologies, or operational processes.
- The ability to communicate complex topics in a clear, engaging, and commercially relevant way for different audiences.
- Experience supporting client growth initiatives, pitches, proposals, or commercially important strategic projects.
- Strong stakeholder management skills, with confidence engaging and collaborating with senior colleagues and clients.
- A collaborative mindset, curiosity to keep learning, and an enthusiasm for helping others develop new skills and knowledge.
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What success looks like:
- GEO is embedded across teams with consistent approaches, language, and delivery standards.
- Teams confidently identify, scope, and discuss GEO opportunities with clients.
- A strong suite of GEO playbooks, templates, training resources, and case studies is available across the organisation.
- GEO is integrated into client growth plans, new business activity, and wider search transformation programmes.
- The business is recognised for practical, commercially focused, and differentiated thinking in the GEO space.
Additional Information
We are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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