Asda
George at Asda Influencer and Talent Specialist
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Influencer & Talent Specialist | George at Asda
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Promotions and Advertising
Closing Date
25 October 2026
About the Role
The Influencer & Talent Specialist is responsible for developing and delivering influencer, creator, and talent partnerships that drive brand awareness, engagement, and commercial impact for George at Asda. Working across fashion, home, and lifestyle categories, this role identifies culturally relevant talent, manages end-to-end partnership execution, and helps shape influencer-led campaigns that connect with customers and strengthen brand perception.
Key Responsibilities
- Building and maintaining relationships with influencers, agents, and talent management teams
- Negotiating contracts and deliverables
- Managing campaign budgets
- Overseeing content creation
- Ensuring all partnerships align with George's brand values and business objectives
- Working closely with PR, social media, marketing, brand, and commercial teams to deliver integrated campaigns that generate earned media, social engagement, and measurable results
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Key Skills
- Influencer and talent relations
- Partnership negotiation and management
- Campaign planning and execution
- Budget management
- Content and social media strategy
- Trend and cultural insight
- Stakeholder management
- Excellent communication skills
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum of 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores, or depots.
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You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans, and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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