Gymshark
German Copywriter - 12m FTC
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OVERVIEW:
12 Month Fixed Term Contract.
Words have power. They inspire, connect, motivate and build communities. As a German Copywriter, you'll play a key role in bringing our brand voice to life across German-speaking markets, ensuring every message feels authentic, engaging and true to our identity.
You'll work closely with creative teams and fellow copywriters to craft compelling content that resonates with audiences, from high-impact campaign messaging to everyday brand communications. This is an opportunity to shape how our brand is experienced by millions of customers while helping to evolve and strengthen our voice in German-speaking territories.
We're looking for someone who is passionate about language, storytelling and creating meaningful connections through words. If you're a creative thinker with an eye for detail and a love of impactful copy, we'd love to hear from you.
WHAT YOU'LL BE DOING:
- Create engaging, high-quality copy across campaigns and core brand communications.
- Adapt and localise content for German-speaking audiences while maintaining brand consistency.
- Collaborate closely with English-speaking copywriters and creative teams on global campaigns.
- Apply brand tone of voice effectively to inspire, inform and engage customers.
- Produce compelling copy that reflects the brand's vision, values and personality.
- Work with stakeholders across the business to support product and brand storytelling.
- Identify opportunities to enhance and evolve brand communications within German-speaking markets.
- Take ownership of creative campaign copy and contribute innovative ideas.
- Research, develop and refine content that delivers strong audience engagement.
- Continuously develop your writing expertise and understanding of marketing trends and consumer behaviour.
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WHAT YOU'LL NEED:
Essential Criteria:
- Native-level or fluent German language skills.
- Strong written and verbal English communication skills.
- Experience creating engaging copy, storytelling or content for a defined audience.
- Excellent writing, editing and proofreading abilities with exceptional attention to detail.
- The ability to balance proactive content development with reactive business needs.
- A good understanding of marketing principles and content performance.
- A genuine passion for language, communication and the power of words.
- Strong collaboration skills with the ability to work effectively across teams.
- Creativity, curiosity and a desire to continually improve and develop.
- A proactive, positive and authentic approach to work.
CLOSING DATE: FRIDAY 4TH SEPTEMBER
LOCATION:
Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
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ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
Office location specific benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
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