GSK
Global Agency Transformation Snr. Director
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Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
Lead the end-to-end redesign of the global marketing agency ecosystem, defining a simplified, tiered agency model that integrates AI, reshapes how content is briefed, created, localised and scaled, and delivers measurable gains in cost, speed, quality and reuse. Act as the commercial and strategic owner of the future agency operating model, working in close partnership with Procurement, global and local commercial functions, Technology and the wider E2E transformation team.
Responsibilities
- Define target agency model: Lead design of a streamlined, tiered agency ecosystem (global / regional / local) aligned to content types, content studio model and the future content supply chain, reducing duplication and fragmentation across markets.
- Redesign ways of working: Establish new agency interaction model across content supply chain including AI-enabled briefing, modular creation, structured outputs and clean workflow integration with internal teams and platforms.
- Drive AI-enabled transformation: Define how AI is used across agencies for creation, localisation and optimisation, ensuring agency outputs are compatible with internal AI tooling, reuse engines and modular content standards.
- Lead commercial & procurement redesign: Reconfigure contracts and commercial models (hybrid and outcome-based pricing), embed AI and data-ownership clauses, and drive agency consolidation, renegotiation and cost reduction in partnership with Procurement.
- Alignment with E2E transformation Ensure the transformation stays aligned with the wider E2E Marketing Operating Model, including content taxonomy, workflow simplification, and marketing technology evolution, and represent the commercial and operational implications of agency decisions in cross-functional forums.
- Establish governance & performance management: Define decision rights, agency selection standards and a KPI framework spanning cost, speed, quality and reuse with clear accountability across the partner network.
- Manage strategic partnerships & innovation: Build and steward relationships with key agencies and emerging AI and technology partners, bringing external benchmarks, market intelligence and innovation into the model.
- Own capability and future-readiness: Continuously reshape the agency model as technology and AI evolve, defining which activities are best delivered by agencies, in-house teams, or AI-enabled and automated capabilities in collaboration with the wider E2E-Marketing team and Procurement.
Why You?
Minimum Level of Job-Related Experience required
- 10+ years of relevant experience in marketing agencies, agency management, partner ecosystems, content operations, or commercial transformation. Experience may be gained on the agency side, client side, or through a combination of both, with a strong track record of leading agency relationships and driving business transformation.
- Essential: deep, hands-on experience within marketing agencies and/or managing agency and partner ecosystems, including agency operating models, integrated team structures, agency selection and onboarding, capability development, and ongoing partnership governance.
- Essential: proven experience leading commercial and business development activities related to agency partnerships, including participation in or leadership of RFP processes, solution design, partnership negotiations, contract discussions, agency remuneration models, value creation initiatives, and driving operational and financial efficiencies for clients and/or agency organizations.
- Proven experience designing, consolidating or transforming a global or multi-market agency ecosystem, partner network, marketing studio or shared-service model.
- Strong experience leading transition and performance management across a partner network, including KPI frameworks spanning cost, speed, quality and reuse.
- Experience embedding AI, modular content, automation and structured ways of working into agency or content-production workflows.
- Proven success leading transformation, ways-of-working redesign, change management and adoption across multiple markets or business units.
- Experience operating in a global matrix organisation and influencing senior stakeholders across Marketing, Procurement, Technology, Data, Legal and Compliance.
- Forward-thinking leader who brings external perspectives and best-in-class agency, content and AI practices. Experience gained within consumer, retail, technology, digital-native, MedTech, healthcare, financial services or other digitally advanced industries is highly valued.
- Direct pharmaceutical or life sciences experience is beneficial, given the regulated content and MLR context, but is not required.
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Basic Qualification
- Bachelor’s degree in marketing, Communications, Business, Media, Digital, Technology or a related discipline.
Preferred Qualification
- If you have the following characteristics, it would be a plus
- Postgraduate qualification, such as an MBA or MSc, in Business, Marketing, Digital Transformation, Technology Management or a related discipline.
- Recognised professional accreditation in marketing, agency or partner management, procurement, or change management is an advantage.
How to apply
If this role matches your skills and ambitions, we want to hear from you. Please apply now with your CV and a short note explaining how your experience maps to this role and the impact you hope to make. We welcome applicants from all backgrounds and will consider reasonable adjustments to support you through the selection process.
Skills
- Business Alignment
- Commercial Operations Management
- Data to Insights
- Digital Fluency
- Executive Leadership
- Scientific Literacy
- Strategic Planning
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
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People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.
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