Sazerac Company
Global Associate Media Planner
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Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double-digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Company/Location Overview
60 Marina Pl, Hampton Wick, Kingston upon Thames KT1 4BH
Job Description/Responsibilities
The Global Associate Media Planner/Buyer is responsible for executing global media plans and media buying activities that support Sazerac’s brand growth objectives across TV, Radio, CTV/OLV, Digital, Social, Programmatic, Retail Media, OOH, and emerging channels. This role will report to Sazerac Global Media Supervisor to activate media frameworks, optimize campaign performance, and ensure flawless execution across global markets.
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The role combines Media expertise, analytical capabilities, and operational excellence to deliver efficient and effective media campaigns that maximize reach, engagement, and ROI.
- Working cross-functionally with Brand Marketing, Creative, E-Business, Shopper, Analytics, agency partners, media vendors, and local market teams, this individual ensures media plans are executed consistently while adapting to market-specific needs and opportunities.
Must:
- Bachelor’s degree in marketing, business, communications, advertising, or related field, or equivalent experience.
- Independent self-starter who can work autonomously.
- Experience working within global or multi-market media environments.
- Solid expertise on paid media buys across TV, radio, CTV/OLV.
- Hands-on experience setting up, managing, and optimizing campaigns across Meta, Google, programmatic, TikTok, and other digital advertising platforms.
- Excellent communication, negotiation, influencing, and stakeholder management skills.
- Strong understanding of media metrics, campaign reporting, attribution, and performance measurement.
- Strong planning, organizational, project management, and prioritization skills.
- Ability to manage multiple projects simultaneously within a fast-paced, high-growth environment.
- Strong analytical, problem-solving, and decision-making capabilities.
- Self-motivated, innovative, and solution-oriented mindset.
- 3+ years of experience in media planning, media buying, and campaign execution.
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Qualifications/Requirements
Preferred Qualifications:
- Knowledge of marketing mix modelling, media measurement, attribution, audience targeting, and marketing effectiveness methodologies.
- Experience working directly with media vendors, publishers, and advertising platforms.
Physical:
- Ability to read and write.
- Ability to pay attention to detail.
- Willingness to travel internationally (up to 10%).
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