Belmond
Global Brand Communications Manager
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Belmond is on a mission to become the world's most desirable luxury travel brand. We tell stories that perpetuate the legendary art of travel; that capture the true essence of a place and its people. We are curators and publishers who create compelling, share-worthy stories that truly get people talking, and inspire the experiences created by our teams. We create content that breaks through the existing cultural imagination and shifts the paradigm of travel, creating new heights and expectations of luxury. We continuously inspire our guests and customers with genuine, personalized communication and beautiful storytelling that creates the desire to experience Belmond.
The Manager, Global Brand Communications plays a pivotal role in developing and executing Belmond's worldwide communication strategy across the brand and its portfolio of hotels, trains, safaris, and cruises. The position brings Belmond's core purpose to life - 'perpetuating the legendary art of travel' - by enhancing brand awareness, maintaining brand reputation, and ensuring consistent, compelling messaging across all global properties and campaigns, further consolidating the brand narrative of Slow Luxury. Working closely with divisional and property-level communication teams and global Brand & Marketing channels, the Manager strengthens property positioning through evocative storytelling and aligns all communication efforts with global business objectives.
We are seeking a Manager to own Belmond's insights and reporting function and translate global media performance into strategic direction for the team. Reporting to the Senior Manager, Global Brand Communications, this role owns the interpretive layer of our communications measurement.
Requirements
Strategic Planning and Coordination
- Participate in the drafting, execution, and tracking of the global annual communications calendar, including key global campaigns, communications activations, and ad hoc news to ensure alignment with the global and divisional Brand plans.
- A team player with strong interpersonal skills, work closely with the global, divisional, and on-property Communications/PR teams to build considered, strategic editorial frameworks for product launches, product news, and PR initiatives that support business goals.
- Organize global press trips to support global/local initiatives and secure qualitative coverage.
- Facilitate communications across teams to foster an environment of collaboration. Work closely with KOL & Culture team to align earned coverage and KOL activity, ensuring a joined-up approach across earned, owned, and social channels.
- Coordinate and facilitate continued integration with cross-functional Brand & Marketing division counterparts as required to support the implementation of global campaigns.
- Stay informed about cultural trends and competitor activities within the luxury travel sector to help inform communication strategies.
- Act as an ambassador for the Belmond brand, ensuring consistent brand voice, messaging, and visual identity across all global and regional implementations.
- Support the enhancement and transformation of the Media Hub in line with the new Belmond.com
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Press Tools
- Provide support for the development of PR messaging and all related copywriting.
- Support the creation and dissemination of engaging press materials and content across various platforms, ensuring it resonates with our target audience and elevates Belmond's position in the luxury travel market.
- Contribute to the development and growth of a structured internal PR & Industry database.
Agencies and Media
- Support the Senior Manager in the management of global PR agencies. This includes arranging weekly/biweekly calls, ensuring activities align with internal KPIs, creating and sharing briefings on upcoming campaigns, and maintaining reporting standards.
- Support the work of agencies and ensure the successful execution of the global strategy and plan, in collaboration with the Senior Manager.
- Contribute to the agency performance annual review, in collaboration with your Brand Communications colleagues.
- Support with the onboarding of new agencies, providing key information on resourcing and processes.
- Build and maintain good relationships with key travel/lifestyle media across the full ecosystem (print, online, social media, newsletters). Respond in a timely fashion to media enquiries and requests.
Reporting, Insights & Brand Recognition
- Own the analysis of global media performance using our database, translating reporting data into a clear verdict on brand momentum, campaign efficacy, and competitive position.
- Manage monthly and quarterly reporting on media coverage and awards results, under the supervision of the Senior Manager.
- Make recommendations to adapt and evolve the press and awards strategy.
- Lead on the use of PR reporting software and ensure Divisional and On-property teams remain engaged and educated on the platform.
- Manage the global agencies awards activity with continuous intelligence gathering, proactively identifying and evaluating annual and emerging awards opportunities to contribute to a forward-looking awards strategy that drives brand recognition, working closely with internal teams on our amplification and tracking. Support the Director in informing the strategy.
Budget Management
- Support in managing the annual global brand communications budget, overseen by Senior Manager.
Team Management
- Direct report of Global Brand Communications Executive.
Qualifications
- Proven experience (4+ years) in a similar communications role within luxury travel, hospitality, fashion, lifestyle, or a creative agency.
- Strong knowledge of the luxury travel and lifestyle sector, with a keen eye for relevant trends, stories, and personalities, and a strong interest in the evolving media landscape.
- A proven media-relations track record across print, digital, broadcast, newsletters, and social media, with experience running press campaigns and editorial storytelling.
- Experience contributing to and executing global communication calendars.
- Fluency in PR reporting and measurement, with the analytical ability to translate media data into strategic insight.
- A natural storyteller and communicator, able to articulate complex ideas clearly and persuasively and foster collaboration across diverse teams.
- Highly organized, proactive, and detail-oriented, able to manage multiple projects simultaneously in a fast-paced environment.
- Proficient across standard office and presentation software (Word, PowerPoint, Excel) and media databases, with sound budget-management and reporting skills.
- A deep appreciation for luxury, travel, and the Belmond brand ethos.
- Ability to travel internationally as required.
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Benefits
What We Offer
At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.
We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you'll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities, and each other.
This is your moment. Apply today!
About Us
Belmond was born from a passion for connecting discerning travelers with the world's most remarkable properties, locations, and journeys. From hotels and trains to river cruises and safari lodges, Belmond's Slow Luxury invites guests to discover a new pace of travel as they savour time, engage with local culture, and connect with nature and people around them through incomparable experiences and unforgettable stories. With a legacy spanning over 45 years, since the acquisition of Hotel Cipriani in Venice in 1976, Belmond has grown into a global collection of 43 properties spread across 24 countries and territories. Exceptional destinations connected by legendary journeys are the very soul of Belmond, where the path that brings you to a place is as important as the destination itself. A pioneer of slow travel, Belmond has been operating the Venice Simplon-Orient-Express since 1982. Belmond later expanded to include pristine beach resorts, such as Maroma on the Riviera Maya, historic hideaways such as Villa San Michele in the Florentine foothills, urbane icons, such as Copacabana Palace in Rio de Janeiro, and gateways to UNESCO world heritage sites, such as Hotel das Cataratas in Brazil's Iguassu National Park. As proud custodians of storied properties, Belmond is committed to building on the past to create a new legacy: the heritage of the future. Working with communities and local talents, together with the world's most respected chefs, designers, and artists, Belmond continues its purpose of perpetuating the legendary art of travel. Since 2019, Belmond has been part of the world's leading luxury group, LVMH (Moët Hennessy Louis Vuitton).
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