Gleeson Recruitment Group
Global Brand Lead
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Global Brand Lead
An international consumer brand is seeking an experienced brand professional to lead the development and execution of its global brand communications strategy.
Operating across multiple international markets, this is a high-profile role responsible for strengthening brand presence, driving audience engagement and ensuring consistent messaging across all channels and regions.
The Opportunity
Reporting into the senior leadership team, you will play a key role in shaping how the brand is positioned globally, leading major campaigns, partnerships and communications initiatives that support long-term growth. You'll work closely with regional marketing teams, external agencies and senior stakeholders to deliver impactful communications programmes while helping build best-in-class brand capability across the organisation.
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Key Responsibilities
- Develop and deliver the global brand communications strategy
- Lead integrated marketing and communications campaigns across international markets
- Manage agency partners and external stakeholders
- Support sponsorship, partnership and brand activation initiatives
- Drive content, social media and digital communications activity
- Ensure brand consistency across all regions and customer touchpoints
- Establish measurement frameworks to evaluate campaign effectiveness
- Influence senior stakeholders and act as a trusted adviser on brand communications matters
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About You
- Significant experience within brand communications, brand marketing or related disciplines
- Background working for a recognised consumer-facing brand or leading agency
- Experience delivering international or multi-market campaigns
- Strong stakeholder management and influencing skills
- Commercially minded, with the ability to balance creativity and business objectives
- Comfortable operating within a fast-paced, matrix environment
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