Proveca Ltd
Global Brand Manager (CNS/CV)
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Many medicines, even essential medicines, are not licensed for paediatric use. The use of unlicensed and off-label medicines for children has been common practice for years, meaning that children often may not receive the same quality, safety and efficacy from their medicines as adults. Many drugs used in children have not been adequately developed in paediatric indications resulting in “off label” use of unlicensed adult medicines in children.
Proveca was established in 2010 to address this issue. We specialise in identifying, researching and licensing off-patent medicines with unmet priority health care needs, with a focus on the paediatric market.
Our Vision:
To be the leading Children’s Medicines Company in the world
Our Mission:
Starting with the child in mind, we design, develop, and deliver medicines to address their unmet medical needs.
Our Values:
We are a family of passionate pioneers
Role Purpose:
The Global Brand Manager is responsible for translating inline franchise strategy into clear, insight-led brand plans, campaigns and commercial deliverables that support growth, in-market optimisation and lifecycle management across international markets, with a particular focus on Sialanar and Aqumeldi. The role reports into the Head of Inline Franchises; and partners closely with the Global Head of Sales, Head of Alliances, Medical, Regulatory, Market Access, Supply Chain, agencies and local commercial teams to ensure brand strategy is executed consistently, compliantly and effectively across markets.
Key Role Responsibilities:
Brand Strategy & Planning
- Develop and execute global brand plans for inline franchise products, aligned with business objectives and lifecycle priorities.
- Use market, customer and competitor insights to shape brand positioning, messaging and growth strategies.
- Lead lifecycle management activities, including growth initiatives, market expansion opportunities and competitive response plans.
- Identify opportunities, risks and actions to maximise brand performance.
- Monitor market trends and adapt plans to meet changing customer and market needs.
Commercial Execution & Campaign Delivery
- Develop and deliver global promotional and educational materials that are insight-led, compliant and aligned to brand strategy.
- Manage agencies and suppliers to create campaigns, digital content, congress materials and customer engagement tools.
- Coordinate omnichannel activities, including digital campaigns, websites, email communications and performance optimisation.
- Train and support regional and local teams to ensure consistent understanding and execution of brand strategies.
- Partner with local markets to adapt global materials while maintaining brand consistency and compliance.
- Support congresses, webinars and educational events, ensuring strong brand presence and effective follow-up.
- Measure campaign performance and recommend actions to improve impact and return on investment.
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Cross-functional Collaboration & Communication & Governance
- Act as the global brand lead, coordinating activities across Commercial, Medical, Regulatory, Market Access, Supply Chain, Pharmacovigilance and external partners.
- Facilitate brand planning, lifecycle management and cross-functional project meetings.
- Ensure all activities and materials meet regulatory, medical and promotional compliance requirements.
- Maintain global brand platforms and content repositories, ensuring materials remain current and accessible.
- Support budget management, agency performance and project delivery within agreed plans.
- Provide regular updates, insights and recommendations to key stakeholders.
Leadership
- Bring Proveca's brands to life across the organisation, helping colleagues understand the positive impact our products have on patients and families.
- Lead projects and cross-functional initiatives with clear ownership, accountability and delivery.
- Influence and align stakeholders across markets and functions to execute brand priorities effectively.
- Support colleagues and partners by providing guidance on brand standards and ways of working.
- Identify and escalate risks, issues and dependencies as appropriate.
- Contribute to a high-performing, collaborative and patient-focused culture.
Experience and Qualifications:
Essential
- Degree in Life Sciences, Pharmacy, Business, Marketing or a related field.
- Experience in pharmaceutical or biotech marketing, including brand planning, campaign delivery and lifecycle management.
- Experience working across global, regional or multiple markets.
- Experience managing cross-functional projects and external agencies.
- Understanding of pharmaceutical compliance and approval processes.
- Ability to use market, customer and performance insights to drive brand decisions.
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Desirable
- Experience in paediatrics, neurology, cardiology, rare disease or specialty care.
- Experience supporting product launches, market expansion or lifecycle management initiatives.
- Exposure to market access, pricing, medical affairs or evidence generation activities.
- Experience using Veeva or similar content and approval management platforms.
- CIM, ABPI or equivalent professional qualification.
Skills
- Strong brand management, project management and commercial planning skills.
- Excellent communication, stakeholder management and influencing abilities.
- Ability to translate strategy into high-quality execution.
- Strong organisational skills and attention to detail.
- Analytical and data-driven approach to decision making.
- Ability to manage multiple priorities and deliver results.
Technical Knowledge
- Understanding of UK and EU pharmaceutical compliance requirements.
- Knowledge of specialty, orphan or paediatric medicines.
- Familiarity with digital marketing, content management systems and commercial analytics.
Key Competencies
- Brand ownership and accountability
- Commercial acumen
- Cross-functional collaboration
- Drive for results
- Analytical thinking
- Agility and adaptability
- Proactive mindset
- Stakeholder influence
- Strong written and verbal communication skills
Additional information
Equality, Diversity, and Inclusion
Proveca Ltd is an equal opportunities employer, and we are committed to applying equal opportunities at all stages of recruitment and selection.
How to Apply:
If you are interested in applying for this role please submit your CV along with a covering letter, via LinkedIn. Your cover letter should detail why you want to join Proveca and how your CV aligns with our required qualifications and skills.
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