• Lead the production of editorial content for the Women for Women International’s UK website, blog, email and other owned channels, including content for campaigns, working closely with the Sr. Manager Global Brand & Communications
• Identify current trends and insight into emerging trends to prioritise opportunities for Women for Women International to position and communicate our work (across all content, audiences and channels) and realise opportunities to increase market reach and charitable impact.
• Responsible for first round of approvals for all press releases, email and print communications related to UK channels.
• Work closely with the Head of Marketing & Communications to develop project plans for fundraising and communications campaigns and a quarterly content strategy for Individual Giving fundraising.
• Lead on the production and delivery of compelling and impactful copy for Individual Giving fundraising acquisition and retention campaigns, including crisis response content.
• Support production and delivery of marketing emails via our email marketing platform (Marketing Cloud) and reporting on results (i.e. open rates, click throughs).
• Support the cultivation of supporters through targeted email journeys, including journey planning, content development and audience segmentation.

Strategic Planning, Evaluation and Reporting - 10%

• In partnership (support) with the Head of Marketing & Communications and Global Communications Director & External Relations, produce annual and three-year plans and budgets
• Support in the ongoing monitoring and reporting of KPIs to ensure we are meeting targets.
• Collaborate with the Finance team around expected expenditure and reforecasting.
• Manage and report on campaign budgets, prepare reports and updates for the Exec Team, and for the Head to present to the Board and Board committees as requested throughout the campaign period.
• Develop and own goals and performance metrics for media campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement

Service Delivery - 10%

• Manage collaboration with UK fundraising teams to deliver on all communications requirements for events and strengthen our Ambassador network and for grant-funders, major donors and corporate partners to exceed their expectations of communications support and ensure future funding:
• Develop and implement strategic communications plans for funders and corporate partners (where appropriate) who require visibility; work closely with our media consultant to identify press opportunities to support communications objectives.
• Ensure that our grant funders are visible and recognised across our website and social media channels (where appropriate).
• Feed into annual and quarterly reports for funders with a focus on communications objectives.
• Work with the Global Corporate Partnerships team to support on innovative ways to engage current and prospective brands in our communications, particularly around flagship campaigns like Women’s History Month.

Line Management – 10%

• Provide inspiring leadership to the Communications Officer, with regular and individualistic support, setting agreed objectives and supporting their delivery.
• Supervise the PR consultant to deliver agreed objectives around press coverage and PR services.

Other

• Be responsible for personal learning and development and participate in supervision, training, and meetings as required.
• Ensure that you are up to date with, and well informed of, sector developments and competitor activity to inform our strategies and ensure our campaigns are cutting edge and innovative, as well as being sector best practice and within the specific legal framework of the territory of operation.
• Undertake any other duties appropriate to the post as required.
• Travel three to four times a year for up to one week at a time; no travel to country programme offices/high risk locations required.

Skills, Knowledge and Expertise

Person Specification

Required

• Existing and ongoing right to work in the UK and the ability to maintain without sponsorship by Women for Women International.
• Passion for social Issues: Genuine passion for global issues, women's empowerment, human rights, and a keen interest in understanding corporate partners' industries and their potential alignment with the organization's mission.
• Pitching Experience crafting pitches to media and converting them to earned media coverage
• PR and media relations Experience working in PR and media relations, with expertise in cultivating media relationships across US and the UK as well as has existing contacts in top tier outlets like The Guardian, BBC, NPR etc.
• Email marketing expertise: Proficiency in managing email marketing campaigns, including creating marketing emails in platforms like Marketing Cloud, creating donor journeys and analyzing performance metrics to optimise engagement.
• Event management experience: Experience managing events including logistics and event planning, including concepting events such as panel discussions, roundtables, fundraiser salons etc.
• Management: Experience of being responsible for this function and holding the role of manager with experience of managing, developing and inspiring staff with confidence, compassion and a passion for personal development
• Effective communication: Excellent written and oral communication, capable of inspiring and motivating others. Skilled in composing, editing, and proofreading fundraising and marketing materials across various channels.
• IT Proficiency: Strong computer skills, including experience with software such as PowerPoint, Word, Teams and Content Management Systems (e.g. Drupal), Email Marketing tools
• Editorial content strategy: Experience in crafting editorial content strategies and copywriting for websites, blogs, with a focus on aligning content with organizational objectives and key external events.
• Stakeholder management: Demonstrated track record of building and managing successful relationships with diverse internal and external global stakeholders and working with global teams across geographies and cultures.
• Organisational skills: Strong ability to prioritise tasks with attention to detail, maintaining accuracy even under pressure.
• Ability to work under pressure: Calm under pressure, proficient at multitasking, and managing projects within tight deadlines and small budgets.
• Decision-making skills: Capable of making and implementing logical decisions effectively.
• Flexibility and adaptability: Ability to work effectively in a fast-paced and dynamic environment, adapting to changing priorities and requirements while maintaining a solutions-oriented approach.
• Travel Able to travel up to four times a year for up to one week at a time.

Preferred

• Cross-channel content planning: Experience in developing and executing cross-channel content plans, ensuring consistency and coherence across various communication platforms.
• Supporter journey mapping: Familiarity with supporter journey mapping and the ability to develop strategic content plans to engage and retain individual donors throughout their journey.
• Funder communications management: Understanding of funder communications requirements and strategies, including the ability to develop and implement strategic communication plans to meet funders' visibility and reporting expectations.
• International development knowledge: Knowledge of international development policies,