Customer Storytelling & Proof

• Own the development of high-quality customer stories, case studies, testimonials and proof-led content that supports both brand credibility and sales conversations
• Work with Sales, Customer Success and customers directly to identify strong stories, measurable outcomes and compelling use cases.
• Turn customer insight into content that demonstrates real-world impact.
• Build a stronger library of customer proof that can be used across the website, campaigns, social media, PR, sales decks, events and customer advocacy activity.

Social Media

• Own CameraMatics’ organic social media strategy and delivery, with LinkedIn as the primary channel for brand visibility, thought leadership, customer proof and commercial engagement.
• Work closely with the demand generation agency to develop social content that supports company positioning, campaigns, customer storytelling, leadership visibility, PR activity, event, etc.

PR, Communications & Leadership Voice

• Partner with our PR agency to support PR and communications activity across company news, product updates, customer announcements, awards, industry commentary and thought leadership.
• Develop clear messaging, story angles, briefing notes and supporting content for communications activity.
• Support the CEO, CRO and senior leadership team with thought leadership, LinkedIn content, speeches, commentary and key messages.
• Help CameraMatics build a stronger external voice across relevant industry topics and conversations.

Content & Campaign Assets

• Develop high-value content including guides, reports, website copy, landing pages, email copy, event messaging, thought leadership and sales enablement content.
• Create content programmes that can support demand generation, PR, social, events, regional marketing and sales conversations.
• Identify opportunities for research-led, insight-led or expert-led content that helps CameraMatics build authority in the market.
• Work closely with regional marketing, demand generation and sales teams to provide the content assets, messaging and proof points needed to support campaign execution and sales conversations.
• Ensure campaign assets have a clear purpose, message, audience and intended use.
• Ensure Sales has clear, credible and up-to-date content that helps open doors, educate prospects, prove impact and support decision-making.
• Support regional expansion by creating content that can be adapted for priority markets while maintaining a consistent global message.

Video, Design & Creative Direction

• Use video and design as strategic tools to make content clearer, stronger and more engaging.
• Work in close partnership with Design to shape the visual treatment, format and creative direction of content across campaigns, customer stories, social media, sales enablement, events, reports and video-led assets.
• Define the story, message, audience and purpose behind creative content, then work with the right internal or external specialists to bring it to life.
• Shape clear creative briefs for video, design and campaign assets, ensuring the narrative, audience, message, format, visual approach and intended use are clear from the start.
• Work confidently with third-party videographers and agencies where needed, ensuring creative output is well briefed, strategically aligned, on brand and commercially useful.
• Ensure video and design work together to explain complex ideas simply, show customer impact clearly and create a more human, memorable and distinctive brand presence.
• Maintain high standards for visual storytelling, ensuring content feels consistent, credible and recognisably CameraMatics across every format.

Website, SEO/GEO & Content Performance

• Work with Digital Marketing and partners to create content that supports organic search, AI search discoverability and website performance.
• Own the editorial quality, messaging and structure of priority web pages, blogs, guides, landing pages and campaign assets.
• Ensure website content supports the full buyer journey from first discovery through to conversion, product understanding, proof and enquiry.
• Track what content is resonating across key channels and use insight to improve future output.

Content Performance & Governance

• Maintain editorial standards, messaging consistency and quality control across content and communications.
• Create simple content guidelines, briefing templates and messaging frameworks to improve consistency and efficiency.
• Measure content performance using relevant inputs such as website engagement, social performance, video engagement, content usage, campaign contribution and sales feedback.
• Report on what content is working, what needs improving and where new opportunities exist.
• Use insight to improve themes, formats, messaging, distribution and commercial impact.

What we’re looking for

• 4+ years’ experience in B2B content marketing, communications or brand storytelling, ideally within SaaS, technology, fleet, logistics, safety or another complex B2B sector.
• Proven ability to shape and own a content strategy, not just deliver individual content assets.
• Excellent writing, editing and messaging skills, with the ability to turn technical information, customer outcomes and market insight into clear, compelling content.
• Strong experience across customer stories, case studies, thought leadership, PR content, social media, campaign assets, website copy, guides, reports and sales enablement.
• Confident owning PR agency relationships, setting clear briefs, shaping story angles and ensuring communications activity supports company positioning and commercial goals.
• Strong understanding of organic social media strategy and delivery, particularly LinkedIn.
• Experience working with senior leaders, customers, sales teams, product experts and external partners to uncover strong stories and proof points.
• Confident briefing and working with designers, videographers, editors, agencies and freelancers to produce high-quality content.
• Commercially aware, highly organised and able to prioritise content based on business impact, audience need and brand value.

Why join CameraMatics?

• Salary: £55-60k
• A high-impact, creative role where your work will help shape global brand perception.
• A supportive environment that encourages creativity, experimentation and fresh thinking.
• The chance to build a stronger content and communications narrative in a scaling SaaS company, with video as a key storytelling tool.
• Access to exciting customer environments and real-world fleet operations, including trucks, sites, fleets, aviation, ports, construction and more.