HOERBIGER
Global Content Marketing Lead
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Your Mission
Turn Newson Gale’s commercial and brand strategy into a focused global content programme that supports safer operations in hazardous areas, strengthens customer engagement, and drives business growth.
- Own the global content pipeline and editorial calendar, ensuring the right content reaches the right audiences at the right stage of the customer buying journey.
- Lead the planning, commissioning, and delivery of high-quality content across case studies, application guides, white papers, blogs, videos, presentations, product materials, and other digital assets.
- Work closely with sales teams, subject matter experts, agencies, freelancers, and other external partners to turn complex technical topics into clear, compelling content.
- Strengthen the Newson Gale brand globally through consistent, credible, and buyer-focused messaging.
The Qualifications and Experience you will need
- Degree (or equivalent) qualified in Marketing, Communications, Business, Engineering, or a related discipline, or relevant industry experience.
- Proven track record in B2B marketing, content marketing, content operations, or digital marketing, ideally within industrial manufacturing, process industries, engineering, automation, EHS, or B2B technology sectors.
- Proven experience turning commercial or marketing strategy into content plans that support brand awareness, buyer engagement, lead generation, and sales growth.
- Experience supporting international marketing activities and collaborating with regional sales teams and channel partners.
- Knowledge of SEO, AEO, and digital content best practices would be advantageous.
- Strong commercial awareness, with experience working alongside senior leaders and managing agencies, freelancers, partners, and project budgets.
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How you will make a difference
- Making complex topics around static control, hazardous area safety, and electrostatic risk easier for customers to understand, helping them make informed decisions that support safer operations.
- Creating content that builds trust in Newson Gale’s role in helping protect people, processes, and plant in hazardous industries.
- Supporting customers throughout their buying journey, from awareness and education through to technical validation, specification, and purchase, while equipping sales teams and channel partners with content that supports effective customer conversations and international growth.
- Using customer insight, market knowledge, and performance data to make Newson Gale’s content more relevant, useful, and commercially effective.
What you should be good at
- Turning complex technical and industrial topics into clear, engaging content without losing technical accuracy or credibility.
- Managing multiple projects, priorities, and stakeholders while keeping work on track, on brief, and to a consistently high standard.
- Writing strong creative briefs and giving clear direction to designers, writers, video producers, agencies, and internal subject matter experts.
- Maintaining excellent editorial and brand standards, with a strong eye for accuracy, consistency, and quality.
- Working confidently and independently with senior leaders, sales teams, and technical specialists to move projects forward.
- Balancing creativity with commercial thinking, ensuring content is both useful to customers and valuable to the business.
What you can look forward to
- Private Medical Insurance to help you access healthcare when you need it. (post probation)
- Group Life Assurance for added financial security and peace of mind.
- Income Protection Cover to support you if you're unable to work due to long-term illness. (after one year)
- Competitive Workplace Pension Scheme with contributions through Scottish Widows, helping you plan for the future.
- Structured training and development opportunities, investing in your professional growth and long-term career progression.
- Cycle to work scheme (post probation)
- 25 days holiday per year plus bank holidays
- Christmas shutdown (holiday allowance used)
- Birthday leave
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Who we are
Newson Gale is a global leader in hazardous area static grounding and bonding solutions, helping customers across industries mitigate ignition risks and maintain safe, compliant operations. Through innovative technology, industry expertise, and customer-focused solutions, Newson Gale supports businesses worldwide in improving safety and operational excellence.
Part of the HOERBIGER Group, join our global team of over 7,500 colleagues and make a difference every day. Contribute to innovative solutions that save lives, reduce emissions, and drive progress in key industries like energy, automotive, and safety technology, as well as growth markets such as semiconductor, automation, photonics, aerospace, and medical. Guided by our core values - Pioneering Spirit, Courage, Fairness, and Closeness - we are ENABLING CHANGE. FOR A BETTER TOMORROW. With opportunities to grow, learn, and collaborate across 40 countries and 150 locations, you’ll be part of a culture that values your ideas and your impact. Ready to make a difference? Apply today and become part of our journey.
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