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1265 – Global Data Strategy Lead
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data, and intelligence unified by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media integrates media, data, and partnerships to deliver creative personalisation at scale, ensuring clients see where, how, and why their investments are successful.
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About OpenDoor
At WPP, we transform the future of creativity through integration, resources, and skills across communications, experience, commerce, and technology. Our OpenDoor partnership with Amazon blends WPP’s strengths with Amazon’s innovation—delivering next-level productivity, global data-driven impact, and cross-border acclaim.
OpenDoor encompasses all WPP disciplines, including media, business consultancy, tech, and production, adhering to Amazon’s 16 Leadership Principles and WPP’s values of Open, Optimistic, and Extraordinary. By joining, you collaborate with one of WPP’s top five global clients, working in cutting-edge environments across tech, media, and business.
About the Role: Global Data Strategy Lead
You will drive transformative growth for WPP Media’s largest global clients by leveraging data, AI, and technology. This role demands a visionary leader capable of:
- Developing advanced, scalable data strategies for Amazon, aligning with XCM, Prime Video, and RMI globally.
- act as a trusted advisor to the C-suite, positioning WPP as a forward-thinking media partner.
- Set industry standards in data-driven innovation while maintaining delivery excellence and consistency across markets.
As a hybrid, matrix role, this position will enhance WPP’s technological leadership in the media space while growing next-generation business opportunities with Amazon.
Key Responsibilities
1. Strategic Data Application
- Craft and implement advanced data strategies for Amazon, integrating WPP’s data, technology, and expert services (e.g., insights, measurement, AI partnerships).
- Translate complex data projects into actionable value, identifying incremental opportunities for competitive advantage across global operations.
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2. Global Data & Tech Strategy & Roadmaps
- Develop data transformation roadmaps aligned with Amazon’s business growth.
- Champion audience-first strategies (1PD/2PD/3PD data) while enriching measurement (MMM, MTA, Sales Lift).
- Close data gaps through third-party partnerships and signal augmentation.
3. Client & Stakeholder Engagement
- Build long-term trusted relationships with senior Amazon marketing and data leaders while collaborating with WPP Global Client Leads.
- Educate clients on media ecosystems, data platform optimization, and innovation trends.
4. Platform & Technology Leadership
- Drive innovation in WPP Open, Open Intelligence, Infosum, and proprietary tech.
- Calibrate customized solutions for WarnerMedia investigations, mar-tech integrations, and partnerships.
- Oversee WPP Open scaling across Amazon’s global teams.
5. Audience & Competitive Strategy
- Optimize audience segmentation via 1PD, 2PD, and 3PD partnerships, improving personalization and conversion.
- Draw insights to preemptively solve competitive challenges.
6. Team Leadership & Development
- Mentor and manage a diversified global network (ոխ+100 data specialists) across regions, establishing best practices.
- Foster a culture of innovation and cross-functional collaboration with WPP’s agile, data-driven priorities.
7. Cross-Functional Orchestration
- Differentiate dev.areas like 3rd-party partnerships, analytics, and tech stack consolidation.
8. Commercial & Growth Leadership
- Partner with commercial teams to monetize data solutions (existing and new proposals).
- Deliver high-value pitches, ensuring long-term customer retention.
9. Thought Leadership
- Speak on industry trends at conferences, articles, and internal exhibitions.
- Elevate the status quo by designing new measurement strategies and collaborations.
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Required Qualifications
- Deep capabilities in designing and executing data strategies for multi-brand, global enterprises.
- Proven expertise in AdTech/MarTech ecosystems:
- Data Clean Rooms, DSPs, CDPs, Salesforce, AI/ML applications, and conversion lift measurement.
- Capability to customize platforms while aligning it with client-specific priorities.
- **Craft}
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- Translate technical concepts into exec-ready strategies—reputable for cross-level communication.
- Embrace agile team leadership in high-velocity environments, building consensus globally across teams and stakeholders.
- Prior success managing large-scale teams in matrix-style organizations.
Bonus Traits
- Ability to freelance-actively, adjust schedules for global deadlines.
- Crafts solutions with client-first mentality, understanding WPP’s brand promises.
The OpenDoor Promise
What You’ll Gain
- Direct impact: Work with Amazon’s global leadership to redefine marketing frameworks.
- Mentorship & learning: Guidance from WPP/Amazon subject-matter experts.
- Cutting-edge data ecosystems: Access to WPP Open, Infosum, AWS Open tools.
- Scaling ideals: Influence global marketing innovation from day one.
(Prepare to work on-site 4/5 days weekly with opportunities for hybrid flexibility.)
Benefits
Benefits of being part of OpenDoor & WPP Media include
- Competitive compensation, pensions, health/dental/vision insurance.
- 4+ weeks of paid time off and mental health support resources.
- Access to industry discount portals.
- Hybrid flexibility + tailored accommodations for diverse work styles.
WPP Media embraces equality and accessibility. We welcome candidates of all backgrounds.
Location Requirements: Role is UK-office-based, requiring the ability to legally work in the locality per UK law. Further privacy policy questions: Privacy Notice →
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