Publicis Groupe Holdings B.V
Global Digital Manager
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Global Digital Manager – TikTok EMEA Campaigns
Zenith International (a Publicis Groupe agency)
Company Description
We are the ROI agency—a title we’ve earned with integrity since 2005. With over 6,000 specialists across 95 markets, we deliver unparalleled capabilities in Media, Data, Technology, Commerce, and Content. Our mission is to place effectiveness at the heart of our work, tackling complex challenges and driving sustainable growth for our clients’ businesses.
At Zenith, ROI has evolved beyond traditional media efficiency. Today, it’s about:
- Return on Investment (clear performance outcomes)
- Return on Imagination (innovative, integrated experiences)
- Growth (top-line revenue, team development, and cultural progression)
Supported by proprietary tools and cutting-edge data, we span the entire media spectrum—analytics, performance marketing, content creation, and trade optimisation—to deliver insight-driven decisions that combine consumer, category, and brand intelligence. Our approach balances strategic creativity (leveraging Publicis Groupe’s ecosystem) with data science, startup collaborations, and forward-thinking media strategies.
We empower global brands—such as [Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon]—to achieve meaningful results through meaningful ROI.
Overview
Zenith International is seeking a Global Digital Manager to lead multi-market digital campaigns for TikTok across EMEA. This role offers the chance to:
- Work at the heart of high-profile client strategy execution, bridging creativity, planning, and activation.
- Connect teams, simplify complexity, and ensure brand consistency and market-channel alignment.
- Become a strategic influence, driving results in fast-paced, collaborative environments.
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Responsibilities
You’ll be responsible for:
Campaign Lifecycle Leadership
- Lead end-to-end digital campaigns, from briefing and creative alignment to launch and performance reporting.
Strategic Translation
- Convert campaign strategy into actionable deliverables (media plans, budgets, reporting frameworks).
Cross-Market Collaboration
- Serve as a central coordination hub between local markets, hub teams, and activation specialists.
Project Oversight
- Manage timelines, workflows, and delivery plans to ensure on-time execution without compromising quality.
Quality Assurance
- Review outputs globally, ensuring consistency with the brand strategy and addressing market-specific nuances.
Data-Driven Reporting
- Consolidate performance insights into clear, client-facing presentations.
Stakeholder Management
- Build strong partnerships with internal/external leaders, fostering a problem-solving, collaborative culture.
Qualifications & Skills
We’re looking for:
- Digital expertise: Experience in media planning, campaign activation, or digital management.
- Multi-stakeholder fluency: Comfort working across diverse teams and markets.
- Organisational rigor: Ability to manage competing priorities and adapt workflows swiftly.
- Strategic practicality: Skill in translating high-level goals into execution-ready outputs.
- Attention to detail: Precision in market consistency, reporting, and account standards.
- Data proficiency: Familiarity with performance analytics, reporting tools, and digital metrics.
- Collaborative drive: Proactive mindset, with a focus on continuous improvement.
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Benefits
Zenith International offers a competitive and supportive benefits package, including:
Core Benefits
- Pension scheme
- Life assurance
- Private medical cover
Enhanced Policies
- Reflection Days (for mental health and well-being)
- Shared Parental Leave
Additional Initiatives
Explore our Publicis Career Page for details on:
- Inclusive Benefits
- Employee Action Groups (EAGs) for diverse communities
Work Environment
- Primarily office-based (4 days/week) or at client sites where applicable.
Company Values: An Inclusive Culture
Zenith International is an equal-opportunity employer, committed to:
- Diversity & inclusion (no discrimination on race, disability, age, gender identity, sexual orientation, or otherwise).
- Accessibility: We adapt recruitment needs to ensure a fair process—please inform us of reasonable adjustments in advance.
Guided by our values—Mindfulness, Uplift, Accountability, Evolution—we foster a psychologically safe environment where everyone thrives.
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