Scrambly
Global Head of Lifecycle Marketing
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About The Company
Scrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years.
We’re growing 250%+ YoY across revenue, team, product, and technology — fully bootstrapped and profitable.
We’re building the future of app discovery: a reward-powered alternative to the App Store and Google Play. Our loyalty-driven ecosystem connects millions of users with the world’s top apps and delivers unmatched, ROI-focused growth for mobile advertisers.
Our mission is to build a true alternative to traditional app stores — fueled by rewards and data — and create a new, performance-first growth engine for mobile app advertisers.
About The Role
We’re looking for a Global Head of Lifecycle Marketing to own retention, CRM, lifecycle communications and LiveOps across all of our apps and geos. You’ll take a large, fast-moving campaign estate — dozens of in-app messages, emails and push notifications per app — and turn it into a clean, measured, always-on machine. The headline goal: grow LiveOps revenue several-fold into 7-figure-monthly territory within a year, while making every campaign attributable and incremental.
This isn’t a seat-warmer role. You’ll live in Mixpanel and Customer.io, run a relentless testing program, kill what doesn’t move the numbers, and lean hard on AI — MCP/Claude workflows, automation inside Customer.io, and predictive models that recommend the next best message per user. You’ll be fully hands-on and build a team as you scale. If you’re a super-energetic, data-driven growth hacker who wants full ownership of a lifecycle engine and hates waste, this is your seat.
What You’ll Do
- Own the whole lifecycle engine — retention, CRM, lifecycle comms, and LiveOps across every app and every geo, and build a team around it (US, UK, CA, FR).
- Scale LiveOps revenue several-fold into 7-figure-monthly territory within your first year, all incremental and attributable.
- Map and clean the campaign estate — measure the incrementality of every campaign across upper, mid, and deep funnel, re-engagement, retargeting, affiliate and lifecycle comms, and kill or replace whatever isn’t pulling its weight.
- Run a relentless testing program — build up to 15+ A/B tests a week, plus 3 new retargeting tests a week, starting with the lowest-hanging-fruit segments.
- Build LiveOps into an evergreen engine — a standing calendar of events across weekdays and weekends, refreshed continuously, plus a steady drumbeat of internal reactivation tests.
- Live in the data — Mixpanel cohorts, funnels and retention curves; hold aggressive incremental targets and report clean readouts by app, geo and cohort.
- Make it AI-native — use MCP/Claude and AI automation inside Customer.io to build, segment, personalise and QA at scale, with predictive models recommending the next best communication per user.
- Work like an owner — treat the revenue number like your own money; see the gap, close it, no hand-holding.
- Streamline CRM with Product — set specific lifecycle goals every quarter and build a repeatable, data-driven cadence with the product team.
- Build and lead the team — hire as you scale and grow a full retention/lifecycle/LiveOps function, staying hands-on as a player-coach.
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What You Bring
- 7+ years in lifecycle / CRM / retention marketing for consumer apps, including leading a team.
- Proven scale — you’ve run lifecycle at consumer apps with millions of users across multiple geos, orchestrating dozens of concurrent campaigns.
- A track record of driving 7-figure monthly revenue or engagement through lifecycle, retention and LiveOps — with the numbers to prove it.
- All three channels — in-app messages, email and push notifications, at real volume.
- Deep CRM/messaging platform skills — we use Customer.io; Braze or similar is fine.
- Advanced product-analytics chops — we use Mixpanel; Amplitude or similar is fine. Self-serve, no waiting on anyone for a number.
- Fluency in the economics — incrementality, cost tracking, performance tracking, A/B test design, LTV and retention/engagement cohorts.
- Advanced AI user — MCP/Claude workflows, AI automation and predictive user-behaviour modelling are part of how you work.
- Owner mentality — you fix problems and move without being managed; results over activity, every time.
- Relentless energy and standards — a 10/10 operator who goes beyond the brief and is restless with “good enough.”
- English C1+ — you work fluently across US, UK, CA and FR markets.
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Experience We’re Looking For
You likely have 7+ years of scaling lifecycle and retention across multiple consumer apps with millions of users, where lifecycle was a core revenue driver — not an afterthought. You’ve owned the number, run the tests, and built the automation.
Industries You Likely Come From
- Mobile gaming and gaming-adjacent apps with strong LiveOps.
- Consumer subscription and freemium apps (health, fitness, education, media, dating).
- Rewards, cashback, loyalty, and “earn” apps.
- Fintech and neobank consumer apps with heavy lifecycle engagement.
- E-commerce/marketplace apps with sophisticated CRM.
Types Of Companies You May Have Worked At
- High-growth consumer app scale-ups where retention drives the P&L.
- Mobile-first companies with mature LiveOps and lifecycle programs.
- Data- and AI-forward growth teams that test relentlessly.
- Companies operating across multiple countries and app portfolios.
How We Work
Meritocratic, fast, product-first, and flat. We hold an explicit A-player bar and value direct, honest feedback over titles or seniority. You’ll have full autonomy from day one — and full accountability for the outcome. Opinions start the conversation; numbers end it.
The bar: grow LiveOps into 7-figure-monthly revenue within a year, running 15+ tests a week across a clean, AI-driven lifecycle engine — every campaign incremental and attributable. If that lights you up, let’s talk.
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