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Job Description
A fast-growing digital assets and financial technology firm provides market infrastructure, liquidity solutions, OTC trading, derivatives, and digital asset investment services to institutional clients globally.
With teams across multiple international markets, the business is entering an exciting phase of growth as institutional adoption of digital assets accelerates. Marketing will play a critical role in strengthening the company's brand and market position.
The Opportunity
We're looking for a commercially minded marketing leader to define and execute the company's global marketing strategy. You'll be responsible for evolving the brand, strengthening market positioning, and driving awareness across both institutional finance and digital assets.
Working closely with the Chief Commercial Officer, you'll align marketing with commercial objectives while leading a lean, high-performing team supported by modern AI tools and automation.
What You Will Do
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- Develop and execute the global marketing strategy.
- Lead the evolution of the company's brand and positioning.
- Build compelling messaging for institutional and digital asset audiences.
- Increase brand awareness through thought leadership, content, and strategic marketing initiatives.
- Partner with commercial leadership to support revenue growth and customer acquisition.
- Lead and develop a small marketing team while leveraging AI to improve efficiency and execution.
- Monitor marketing performance and optimize activity based on measurable commercial outcomes.
Who You Are
- An experienced marketing leader with a strong understanding of digital assets and financial markets.
- Commercially focused, with the ability to connect marketing strategy to business growth and ROI.
- Skilled at developing brands and positioning companies in competitive markets.
- An excellent communicator who can engage both institutional and crypto-native audiences.
- A confident leader who enjoys building teams, influencing stakeholders, and driving change.
- Detail-oriented with high standards for messaging, brand consistency, and execution.
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Experience and Background
Required
- Significant marketing leadership experience within digital assets, fintech, or financial services.
- Strong understanding of digital asset markets and institutional financial services.
- Track record of building or evolving brands within high-growth organizations.
- Experience leading cross-functional marketing initiatives that deliver measurable commercial impact.
- Excellent communication and stakeholder management skills.
Preferred
- Experience marketing to institutional investors or financial institutions.
- Understanding of the convergence between traditional finance and digital assets.
- Familiarity with European financial regulation and financial promotions.
- Experience building AI-enabled or highly automated marketing functions.
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