De'Longhi Group
Global Head of Social Creative
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Global Head of Social Creative | De’Longhi Group (De’Longhi, Kenwood and Braun) | Farringdon, London | £Competitive + excellent benefits package
Closing date - 6th September 2026
The Global Head of Social Creative will lead the creative vision for social across the De’Longhi Group portfolio - De’Longhi, Kenwood, Braun and Nutribullet – shaping how our brands show up, behave and create content across social platforms globally.
This is a senior creative leadership role for someone with deep social expertise and exceptional creative instincts. You will set the creative direction for social, develop original ideas and build distinctive social identities for our brands – spanning brand-led storytelling, always-on social content, cultural moments, product storytelling and UGC.
You will lead a global social creative capability, bringing together a diverse range of talent across creative, editorial, production, video, design and UGC. You will have the autonomy to identify and bring in your own network of freelance creative talent and specialist partners to help bring the creative vision to life.
This is not a traditional campaign or content management role. We are looking for a social creative leader and ideas person: someone who understands what makes people stop, watch, share, save and talk about content, and who can translate that understanding into brilliant ideas and a consistently high creative standard across multiple brands and markets.
Reporting to the Global Head of Earned Media, you will work across global and local teams to build a social-first creative culture and raise the standard of social content across the De’Longhi Group.
Key Responsibilities
Set the Global Social Creative Vision
- Define and lead the global social creative vision across De’Longhi, Kenwood, Braun and Nutribullet.
- Establish a distinctive social creative identity and approach for each brand, while identifying opportunities to share capabilities, talent and production efficiencies across the Group.
- Translate brand strategy into compelling social-first creative platforms, ideas, formats and storytelling.
- Set the creative ambition and standards for social content globally, ensuring our brands are recognisable, relevant and distinctive in-feed.
- Challenge traditional approaches to brand content and champion work conceived specifically for how people consume and participate in social.
Lead Social Ideas & Creative Development
- Be a constant source of original social ideas, from major brand and product moments through to everyday social content and reactive cultural opportunities.
- Lead creative ideation across the global social team, turning audience insights, trends, product stories and cultural observations into ideas people genuinely want to engage with.
- Develop repeatable social formats, franchises and creative territories that can build audiences and brand recognition over time.
- Create ideas that range from highly produced brand storytelling to fast, lo-fi, culturally responsive and UGC-style content.
- Identify opportunities for our products and brands to participate naturally in conversations, behaviours and communities already happening on social.
- Encourage experimentation, creative risk-taking and rapid testing of new formats and ideas.
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Creative Direction
- Provide hands-on creative direction from initial idea through to final execution.
- Direct the creative development of short-form video, social films, photography, design, motion, UGC and other emerging social formats.
- Set standards for storytelling, art direction, editing, pacing, hooks, tone of voice and platform-native execution.
- Review and challenge creative work, providing clear direction that makes ideas and executions stronger.
- Ensure creative quality remains consistently high regardless of whether content is produced internally, through freelancers, UGC talent, agencies or production partners.
- Protect the individual personality of each Group brand while continually evolving how those brands express themselves on social.
Build & Lead a Global Social Creative Capability
- Build and lead a high-performing global social creative team spanning creative thinking, content, editorial and production.
- Create an agile creative model that allows the team to move quickly from idea to execution.
- Identify the skills and talent required for different briefs and assemble the right creative teams around individual opportunities.
- Build and actively manage a trusted global network of freelance creative directors, social creatives, videographers, photographers, editors, designers, writers and specialist production talent.
- Bring your own creative network and relationships into the organisation, while continually identifying emerging talent who can bring new perspectives and capabilities.
- Work with production teams and partners to turn ambitious ideas into high-quality social content efficiently and at pace.
- Manage creative resources and budgets intelligently, knowing when an idea requires premium production and when a fast, simple social execution will have greater impact.
Lead UGC Creative Excellence
- Define the creative vision and standards for UGC across the Group.
- Develop UGC concepts, formats and briefs that produce authentic, entertaining and high-performing social content.
- Build a scalable approach to UGC that can support multiple brands, products and markets without becoming formulaic.
- Ensure UGC feels native to social while remaining distinctive to each brand.
- Work closely with production and market teams to identify what can be created centrally, what should be produced locally and where content can successfully travel across markets.
Culture, Trends & Social Behaviour
- Stay deeply connected to internet culture, emerging creative talent, social trends and changing audience behaviours.
- Identify cultural and social opportunities before they become mainstream marketing trends.
- Translate cultural intelligence into actionable creative ideas rather than simply reporting on trends.
- Build an environment where the team is constantly bringing forward new references, talent, formats and creative inspiration.
- Help global and local teams understand not simply what is trending, but why it matters and whether our brands have a credible role within it.
Global Leadership & Collaboration
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- Act as the senior creative authority for social across the De’Longhi Group.
- Inspire global and local teams to think more creatively and more socially.
- Partner closely with Brand, Campaigns, PR, Influencer Marketing, Media, E-commerce and regional Social teams to identify opportunities where social creativity can increase impact.
- Build strong relationships with senior stakeholders across multiple brands and markets, confidently presenting and defending creative thinking.
- Provide markets with creative frameworks and ideas that can be adapted locally while maintaining a clear global creative standard.
- Build a culture of ambition, curiosity, collaboration and creative excellence across the global social community.
What Success Looks Like
- De’Longhi Group brands develop distinctive and recognisable creative identities on social.
- A stronger pipeline of original, social-first ideas across all four brands.
- Significant improvement in the quality and effectiveness of global social content.
- More content that earns attention, conversation, sharing and organic reach.
- A successful global model spanning premium brand content, always-on social and UGC.
- A highly effective internal team supported by a flexible network of world-class freelance and production talent.
- Increased ability to move quickly from cultural opportunity or idea to execution.
- Stronger adoption and adaptation of global social creative across international markets.
- Social becomes a source of creative innovation for the wider organisation rather than simply an execution channel.
Ideal Experience
- Extensive experience in social creative, social content, creative direction or related creative leadership roles, ideally within global consumer brands, creative agencies, social agencies, publishers or digital-first businesses.
- A portfolio demonstrating exceptional social-first creative thinking and execution across a range of brands, platforms and content formats.
- Deep, demonstrable expertise in social content – from premium brand storytelling through to always-on, culturally reactive and UGC content.
- A proven ideas person, with the ability to originate creative concepts rather than simply manage the work of others.
- Significant experience providing creative direction across video, photography, design, editing and social-first production.
- Deep understanding of TikTok, Instagram, YouTube and emerging platforms, including the creative behaviours and conventions that make content successful on each.
What’s in it for you?
This is a transformational and highly visible role. Our work environment and investment into staff is outstanding, and our extensive benefits include:
- Competitive incentivised salary
- Excellent contributory pension
- 26 days’ holiday + bank holidays
- Flexible benefits package
- Access to a range of wellbeing activities and events
The location
This role is based at our newly established Social Media Hub in Farringdon, London. We operate a flexible hybrid working model, typically three days in the office and two at home. Regular travel to Italy is expected, with occasional additional international travel.
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