Publicis Groupe Holdings B.V
Social and Influencer Strategy Lead
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Influencer Strategy Director – Global Leadership Role
Publicis Media
Company Description
Publicis Media harnesses the power of modern media through leading agency brands including: Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith—alongside global accelerator PMX and immersive experience platform PMCI. Supported by integrated technologies from CJ, Epsilon, and Influential, the company delivers digital-first, data-driven solutions with a global reach. Present in over 100 countries, Publicis Media has 23,000+ employees worldwide.
Publicis Groupe positions itself as a global leader in communications, spanning consulting to execution, enabling marketing and digital business transformation at scale.
Overview
We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role sits at the heart of elevating the quality, effectiveness, and strategic impact of social and influencer work across our agencies, spanning social, influence, culture, and connected media.
The ideal candidate will act as a strategic guardian and subject matter expert, shaping creator-led strategies that drive: ✔ Relevance and differentiation ✔ Measurable ROI for clients ✔ Future-ready influence strategies
Responsibilities
Strategic Leadership & Execution
- Lead best-in-class social and influencer strategy, aligning with broader brand and communications frameworks.
- Bridge gaps between brand strategy, creative ambition, and influencer execution—acting as a strategic guardian.
- Set global standards for excellence while elevating quality and impact of social/influencer work.
- Partner with markets to upskill strategic teams and push outputs to be braver, sharper, and culturally relevant.
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Creator Economy Expertise
- Serve as a deep subject matter expert in creators, living the creator economy, and platform formats.
- Navigate connected media ecosystems, articulating how creator strategies drive ROI and business growth.
Industry Insight & Innovation
- Anticipate cultural, platform, and behavioural shifts to future-proof social/influencer strategies.
- Drive influencer strategy in new business pitches, crafting compelling creator-led growth narratives.
- Advise clients on cultural positioning, social behaviour, and influencer effectiveness with trusted senior counsel.
Thought Leadership
- Contribute to internal and external thought leadership, positioning Publicis Media as a leader in influence and culture.
Qualifications & Requirements
Core Experience & Skills
- 10+ years of proven experience in:
- Influencer marketing
- Social strategy
- Cultural consultancy (preferably within agency or brand environments)
- Ability to thrive in matrixed organizations, managing teams with indirect influence.
- Deep understanding of:
- Internet culture, Gen Z behaviours, and global/subsocial landscapes.
- Platform dynamics (Instagram, TikTok, YouTube, etc.) and influencer ecosystems.
Attitude & Mindset
- Strategic, high-level thinker who translates cultural insight to measurable brand impact.
- Strong storytelling and presentation skills, with executive-grade client credibility.
- Adaptability in fast-paced environments with evolving cultural landscapes.
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Leadership Proficiencies
- Strong leadership, project management, and communication abilities.
- Comfortable challenging status quo while delivering brave, innovative ideas.
Key Skills
- ✅ Strategic Leadership
- ✅ Creator & Cultural Intelligence
- ✅ Social & Influencer Expertise
- ✅ Connected Media & ROI Thinking
- ✅ New Business & Commercial Acumen
- ✅ Creative Collaboration
Benefits (Publicis Groupe, UK Offering)
Wellbeing & Growth
🌍 WORK YOUR WORLD: Work remotely up to 6 weeks/year where Publicis has offices globally. 💆 REFLECTION DAYS: 2 extra paid days of leave for well-being and self-care focus. 🚑 HELP@HAND BENEFITS: 24/7 support covering:
- Remote GPs.
- Mental health support.
- CBT.
- Workplace guidance.
Family-Friendly Policies
👶 26 weeks full pay for:
- Maternity leave.
- Adoption, surrogacy, and shared parental leave.
Flexibility & Local Perks
⏰ FLEXIBLE WORK: Hybrid model (4 office days weekly). 🎉 Birthday day off from your first day. 🎁 FAMILY & LIFESTYLE DISCOUNTS (Soho Friends, Westfield White City, TV Centre stores).
Inclusivity & Commitment
Publicis Groupe fosters an inclusive environment and respects diverse backgrounds, including:
- Neurological differences
- Physical/mental health conditions
- Medical history
💬 "Disclosure of conditions supports fairness, never decision-making": Tailored adjustments will be discussed during the hiring process.
Explore publicisgesamtives approach to inclusive benefits on Publicis Careers.
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