International Growth & Customer Development

• Develop marketing strategies that support Métier's growth across priority international markets, with particular focus on deepening the brand's presence in the UK and US and identifying future opportunities for expansion.
• Develop a sophisticated understanding of Métier's customer and prospective customer, using cultural insight, customer behaviour and commercial data to inform marketing priorities.
• Partner closely with Retail, E-commerce and Private Client partners to create a connected customer journey across physical and digital touchpoints.
• Develop initiatives that strengthen customer acquisition, engagement, loyalty and lifetime value while remaining consistent with Métier's luxury positioning.
• Identify opportunities to expand Métier's reach and relevance among high-value and culturally influential audiences.
• Use customer and market insight to inform the development of campaigns, partnerships, content and experiences.

Communications, Culture & Partnerships

• Set the strategic direction for Métier's global PR, communications, influencer, talent, affiliate and partnership activity.
• Build and maintain senior relationships across media, talent, cultural institutions, creators and strategic partners, acting as a senior ambassador for the brand.
• Develop a global partnership strategy across fashion, travel, lifestyle, design, arts and culture, ensuring partnerships build meaningful brand equity and reach relevant audiences.
• Oversee communications around key launches, campaigns and brand moments, ensuring a consistent and compelling brand narrative.
• Identify cultural opportunities that can strengthen Métier's relevance and position the brand within the wider luxury and cultural landscape.
• Ensure influencer, affiliate and talent activity contributes to both brand building and measurable commercial growth.

Events, Retail & Brand Experience

• Define the strategic role of events, retail experiences and activations within the wider global marketing strategy.
• Set the vision for key brand, client and cultural events, ensuring they build relationships, deepen desirability and support broader business objectives.
• Partner with Retail to develop a consistent global approach to client experience and brand activation.
• Identify opportunities to use Métier's stores, events and physical environments as meaningful expressions of the brand.
• Ensure key activations are integrated into the wider marketing calendar and supported by appropriate communications and customer engagement.

Commercial Performance & Investment

• Own the global marketing budget, determining investment priorities and ensuring spend is aligned with strategic and commercial objectives.
• Establish clear KPIs and measurement frameworks across brand and marketing activity.
• Balance long-term brand building with measurable commercial performance, using data and insight to inform investment and decision-making.
• Partner closely with E-commerce, Commercial and Finance to understand the impact of marketing activity on revenue, customer acquisition, retention and broader business performance.
• Regularly evaluate the effectiveness of marketing channels, campaigns and partnerships and reallocate investment where appropriate.
• Develop a culture of continuous learning, using performance data and market insight to refine the global marketing strategy.

Leadership & Organisation

• Lead and develop the marketing function, establishing clear priorities, responsibilities and ways of working as the business grows.
• Build and manage a high-performing team across relevant areas of marketing, communications and brand.
• Provide clear direction and mentorship while fostering a collaborative, entrepreneurial and creatively ambitious culture.
• Lead and manage external agencies, consultants and strategic partners.
• Work closely with the Founder and senior leadership team to ensure marketing plans are fully integrated into and reflective of the wider business strategy.
• Represent the marketing function at senior leadership level, bringing a clear point of view on brand, customer, culture and growth.

Role Requirements

• 10+ years' experience in senior marketing, brand, communications or related leadership roles, ideally within the luxury category.
• Proven experience developing and leading global or international marketing strategies for a luxury or premium brand.
• A strong track record of building brand desirability while delivering measurable commercial growth.
• Deep understanding of the luxury landscape, with an instinctive feel for brand positioning, cultural relevance, customer behaviour and the evolving expectations of luxury consumers.
• Proven experience leading integrated campaigns across brand, communications, digital, retail, events, partnerships and customer engagement.
• Strong commercial acumen, with experience managing significant marketing budgets and using performance data and customer insight to inform investment decisions.
• Experience developing and managing senior relationships across media, talent, influencers, cultural partners, agencies and other external stakeholders.
• Proven experience building, leading and developing high-performing teams.
• Exceptional strategic thinking and the ability to move comfortably between long-term vision and practical execution.
• A sophisticated creative eye and strong understanding of luxury brand expression and storytelling.
• Excellent communication, presentation and stakeholder management skills, with the confidence to influence at senior leadership and Founder level.
• Highly collaborative, entrepreneurial and proactive, with the ability to operate effectively in a fast-moving and evolving business.