Liberty Hive
Global Marketing Manager - 12 Months
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Global Marketing Manager
Liberty Hive is working on behalf of a pioneering international education organisation to recruit a Global Marketing Manager.
Our client is launching a bold new AI-enhanced school model across multiple international markets, beginning with London, Milan and Lisbon in September 2027, followed by further planned launches across Europe, Latin America and Australasia.
We're looking for a Global Marketing Manager to build the brand and marketing engine from the ground up — someone who thrives on ambiguity, gets stuck in without waiting to be told, and is just as comfortable running a paid media campaign as they are presenting to senior leadership.
This is a hands-on, delivery-focused role. You'll own global brand and paid media, produce content and PR, and design the parent journey and admissions support, while partnering closely with local school teams on their day-to-day marketing activity.
Who You Are
- A true startup operator — you've built something before, whether a brand, team or function, with no playbook or precedent to follow.
- Hands-on to your core — you'd rather run the paid social campaign yourself than write a brief for someone else to run it. No task is too small.
- Resilient and unshakeable — not everything will land or get signed off first time. You brush it off and go again with the same energy.
- A confident communicator — equally comfortable working with local marketing teams and presenting to senior leadership.
- A genuine multi-tasker — able to move seamlessly between brand strategy, paid search, content and PR.
- Organised under pressure — able to manage budgets, reporting and multiple market timelines while continuing to deliver at pace.
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What You'll Actually Be Doing
- Own the global brand narrative, guidelines and tone of voice that every market builds from.
- Run paid social, paid search and programmatic campaigns directly across launch markets.
- Produce the always-on content engine — organic social, video, webinars and digital prospectus — alongside an in-house creative studio.
- Own the PR retainer and manage influencer, relocation-agent and education-consultant relationships.
- Design the end-to-end parent journey, from first awareness through to enrolment, and own CRM-driven enquiry follow-up.
- Own the marketing budget, forecasting and recurring cross-market performance reporting.
- Act as a hands-on partner to local marketing teams, Heads of School and Admissions across launch markets.
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Skills You'll Bring
- Proven, hands-on experience running paid digital campaigns yourself — not just briefing an agency.
- Confidence producing content across multiple formats, including social, video, webinars and written content.
- Experience owning marketing budgets and building reporting frameworks across multiple markets.
- Strong stakeholder management, with the ability to build trust with senior leaders and local teams alike.
- CRM and marketing automation experience.
- Broad marketing expertise spanning brand, content, performance and PR, with the judgement to know what genuinely drives outcomes.
Nice to Have
- Experience within education, schools, universities or ed-tech is useful, but not essential.
- Experience launching or growing a brand across Europe, Latin America or Australasia.
- An additional European language, particularly Portuguese or Spanish.
- Familiarity with AI-enabled or ed-tech products.
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