Boston Consulting Group
Global Marketing Manager – Health Care Practice Area
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Locations: London | Lisbon
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As Global Marketing Manager for BCG's Health Care Practice Area (HCPA), you will strengthen BCG's position as a leading adviser to health care organizations globally by:
- Managing high-quality content and thought leadership, and its amplification through integrated marketing campaigns
- Developing strategic events that create client engagement opportunities and showcase our points of view
- Evolving client relationship programs for more targeted, personal engagement
- Working with experts to build their external visibility and strengthen the HCPA's market position
- Planning and managing HCPA marketing activity — measurement, budgets, resourcing — and finding ways AI can improve marketing efficiency and effectiveness
This is a hands-on role combining strategy with delivery. You will partner with HCPA leadership, sector and topic leaders, subject matter experts, and global/local Marketing & Communications (M&C) teams to identify what matters most to clients and bring BCG's perspectives to market. You will have real ownership — from shaping priorities to delivering campaigns and measuring impact — while operating independently within a collaborative global team.
Content and Thought Leadership
- Partner with HCPA leaders and authors to develop compelling, differentiated publications on complex health care and business topics that build BCG's reputation with senior audiences
- Help drive the content agenda, balancing breadth with focused investment in priority themes
- Own communications plans for priority publications, shaping activation across bcg.com, digital, media, social, leadership communications, strategic events, and partnerships to maximise reach and business impact
- Uphold and evolve publishing governance in line with BCG standards protecting the firm's brand and reputation
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Strategy and Campaigns
- Help shape and deliver the HCPA marketing plan, translating priorities into integrated activity across channels
- Lead end-to-end campaign delivery: brief, audience definition, channel planning, execution, amplification, measurement
- Bring market intelligence to identify white space and inform positioning
- Connect HCPA priorities with BCG's broader marketing organization and campaigns
- Challenge established ways of working to increase impact, efficiency or distinctiveness
Client Engagement and Relationship Marketing
- Evolve the HCPA's client relationship program for more targeted, personalised engagement with priority clients and audiences
- Bring content, thought leadership, campaigns, events, and other marketing activity to named clients, ensuring engagement builds over time
- Help teams get more value from existing marketing investments
- Work with other BCG practices to bring relevant expertise into HCPA client engagement
Expertise Positioning and Brand Building
- Strengthen experts' external profiles and identify opportunities to share their and our perspectives
- Coordinate media engagement, positioning partners around relevant topics working with M&C colleagues
- Evaluate speaking opportunities — panels, roundtables, podcasts — for visibility with priority audiences
- Connect profiling activity with wider campaigns and market priorities
- Support partners with briefing materials for external engagements
Marketing Planning, Management and AI Enablement
- Support planning of marketing activity — measurement, budgets, resources, timelines
- Identify and implement AI opportunities to improve marketing effectiveness and efficiency
- Undertake other marketing tasks as required
You're Good At
- Connecting business priorities with practical, creative marketing
- Translating complex challenges into clear priorities and compelling narratives
- Moving comfortably between strategic thinking and hands-on delivery
- Spotting market opportunities and moving quickly to capitalise on them
- Taking a brief and getting on with it — making sensible judgement calls without every detail spelled out
- Working proactively and independently, knowing when to seek input or flag issues
- Building trusted relationships with senior colleagues and influencing through quality of thinking
- Using data and insights to assess effectiveness and improve future activity
- Staying organised and adaptable in a fast-moving global matrix, with curiosity about new tools and AI
What You'll Bring
- Bachelor's degree or equivalent
- 5–8 years' experience in marketing, communications, campaigns, strategic marketing, or publishing
- Experience delivering integrated marketing/go-to-market programs supporting business priorities, thought leadership and audience engagement
- Working knowledge across earned, owned, and paid marketing (specialism not required, but an integrated perspective is)
- Strong skills turning complex subject matter into clear narratives
- B2B, consulting, professional services or Health Care experience highly desirable
- Experience working with senior stakeholders in a complex, matrixed organization
- Experience managing cross-functional projects, moving between planning and hands-on execution
- Confidence operating where the path forward is not always fully defined
- Strong written communication, storytelling and presentation skills for specialist and non-specialist audiences
- Genuine interest in AI and its impact on marketing — hands-on experience helpful but curiosity matters more
- Proficiency with PowerPoint and Excel; familiarity with martech/analytics platforms (e.g. Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, Signal AI) helpful but not essential
- Interest in Health Care, and the curiosity to build knowledge of HCPA's sectors, topics, clients and competitive landscape
- Professional, adaptable, and collaborative approach, suited to a fast-moving global environment
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Who You'll Work With
You will sit within the Global Health Care Practice Area marketing team, working closely with HCPA leadership and colleagues across BCG's global M&C organization — including campaigns, digital, media relations, social, web, editorial and leadership communications, plus regional and local marketing teams. You will also collaborate regularly with partners, sector/topic leaders, subject matter experts, and the HCPA Management & Operations team. Externally, you may work with conference organizers, media organizations, and strategic partners.
Boston Consulting Group is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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