TGI Fridays UK
Global Marketing Manager
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Midlands, UK (Hybrid/Flexible)
About The Role
We’re looking for a strategic and hands-on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.
You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.
Key Responsibilities
- Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.
- Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
- Lead multi-channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
- Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
- Collaborate with regional teams, agencies, and cross-functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
- Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
- Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
- Build and manage global partnerships with media, influencers, and distribution channels.
- Ensure compliance with international regulations, including GDPR and other data privacy laws.
- Mentor and support marketing teams or coordinate across matrixed regional functions.
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About You
- 5–10+ years in marketing, including at least 3 years in a global or multi-market role
- Experience in hospitality or a similar sector is advantageous
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Professional qualifications (e.g., CIM) or a Master’s degree are a plus
Technical Skills
- Strong expertise in digital marketing (SEO, PPC, paid social, email marketing)
- Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite
- Data-driven mindset with experience in A/B testing and attribution modelling
Soft Skills
- Excellent project management and cross-cultural communication skills
- Strategic thinker with a hands-on approach
- Strong stakeholder management and influencing skills
- Creative, adaptable, and comfortable in a fast-paced environment
Additional Requirements
- Fluency in Spanish is essential
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