Responsible Resourcing Agency
Global Marketing Media Advisor
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Shape a responsible, inclusive and sustainable media agenda worth ~$800M.
Responsible Marketing Advisory (RMA) is a culture-first, independent marketing and media business built around people, clients and good growth. Our Advisory Intelligence team is looking for a Global Responsible Marketing & Media Senior Advisor to shape and deploy a client's Responsible Media strategy across every segment, and to lead the deployment and governance of Inclusive & Sustainable Marketing as the enterprise's technical authority on responsible media and brand safety.
What you’ll be doing…
- Develop and deploy the organisation's responsible media strategy across all segment media teams and through Joint Business Plan and agency partnerships, defining the guidelines and comms materials that make it land
- Lead on Brand Safety, evolving it to cover inclusive and sustainable media and the responsible use of generative AI
- Drive deployment of Inclusive & Sustainable Marketing with segment marketing teams, defining implementation guidance and tracking progress
- Lead the work to improve digital accessibility and the representation of people with disabilities across our marketing
- Run a programme to measure the carbon emissions of our marketing (media and production) and drive adoption of sustainable behaviours across communications
- Create guidelines for the responsible adoption of gen AI in media plans, upskilling partners through the RM Playbook and championing platform innovation
- Own governance end to end, including the brand-safety escalation process and reporting dashboard, Partnership Board membership, and remediation of the Inclusive & Sustainable Marketing audit
- Represent the business externally through thought leadership and across industry forums including the WFA, ANA, ISBA and AdNetZero
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About You…
- An experienced marketer with cross-segment, multi-market experience, ideally at local, regional and global levels
- A technical expert in digital media and brand safety, brand strategy and campaign development, able to speak with authority
- Someone who thrives in matrixed organisations, with a track record of leading projects across segments and functions
- A confident operator with senior stakeholders internally and externally, trusted to act as an advisor
- A natural network-builder who inspires others and helps them build capability, with strong intercultural skills across global, regional and local levels
- An excellent communicator and presenter, written and verbal;
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How You’ll Succeed…
- Live our EPIC culture every day
- Set and achieve ambitious goals, managing multiple projects and priorities without dropping the ball
- Turn strategy into deployment: guidelines, tools and comms that segment teams actually adopt
- Influence without authority, moving an ~$800M digital media agenda through functional and agency partners rather than direct reports
- Bring rigour to sensitive, high-reputation-risk issues, providing expertise and sound risk assessment under external scrutiny
- Build the client's external reputation, credible on the industry stage and generous in sharing what works
We're all about our business and our client's businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.
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