Paid Media Measurement Projects

• Lead and coordinate cross-functional media effectiveness initiatives, managing project delivery across global, regional, agency, and analytics teams
• Manage relationships with third-party measurement partners, agencies, and technology suppliers, ensuring measurement methodologies, data quality, and reporting standards are aligned to COS’ business objectives and measurement framework
• Strengthen media measurement foundations by partnering with analytics teams and media platforms on initiatives such as conversion signal enhancement and offline sales integration
• Evaluate and develop measurement approaches for emerging marketing channels and media priorities, including AI visibility and total search
• Identify measurement challenges and develop solutions to ensure media activity is measurable across existing and emerging channels, technologies, and business priorities

Qualifications

• Extensive years of paid media measurement experience within a large premium brand or agency environment
• Paid media channel expertise - deep knowledge of all paid media channels (paid social, display, OOH, CTV, paid search, programmatic, affiliates)
• Advanced proficiency in paid media measurement, including a strong understanding of brand health metrics, paid media attribution models, interpreting MMM, lift studies, and incrementality testing, and how to balance them with in-platform signals
• Data-driven decision making – strong analytical skills to interpret brand health, brand media, and performance marketing data and translate insights into clear actions
• Deep understanding of P&L impact. Expert at linking upper funnel brand equity metrics to bottom line growth
• Hands-on measurement tools experience - MMM tools, GA4, PowerBI, and in-platform lift studies
• Budget optimization & media efficiency – ability to maximize ROI and drive impact with constrained budgets
• Stakeholder management & influence - ability to navigate complex organizational structures and influence regional stakeholders to adopt global paid media measurement frameworks
• Excellent presentation skills, experienced communicator capable of navigating ambiguity by translating paid media data into clear, actionable narratives. Skilled at presenting and influencing stakeholders, ensuring media investment strategies are presented with clarity

Additional Information

• This is a full-time permanent contract based at our Head Office in London.
• If you feel this opportunity is exciting, feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.
• We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with three days per week at the office to foster teamwork and engagement. Two days per week, you’ll have the flexibility to work remotely.

WHY YOU’LL LOVE WORKING HERE

• We offer all our employees attractive benefits with broad development opportunities.
• All our employees receive a staff discount usable on all our H&M Group brands in stores and online.
• In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to this, UK-based colleagues also receive:
  • Up to 20 days holiday
  • Annual health checks
  • Pension scheme
  • Discounts on various activities and financial/lifestyle products via our benefits hub
  • Cycle to work scheme
  • Discounted gym membership
  • Employee assistance via retail trust
  • Private health & dental care

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

We look forward to hearing from you.

To ensure we provide an insightful experience to our candidates, and we support their understanding of the role scope and responsibilities for this role, we use an online assessment method for skills-based recruitment with our recruitment processes. You will need to complete it as part of the application and screening process. Your responses will be scored by an assessment tool that applies predefined criteria set by H&M Group.

After completing the assessment, you will receive feedback with the score you obtained. If you experience any difficulties or prefer an alternative assessment method, please contact recruitment@hm.com. Choosing an alternative will not impact your application. For more information on how we process your personal data, please see our [Privacy Notice](Privacy Notice).