Zenith
Global Performance Business Director
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Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce, and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying, and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people, and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data, and technology to performance marketing, content, and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning, and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimization techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon.
Overview
About the client...
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Born in Yosemite Valley in 1966, The North Face is built on a spirit of exploration, innovation, and human progression. Inspired by athletes and adventurers who push the limits of what is possible, the brand creates performance-driven products and experiences that empower people to explore without boundaries.
At the heart of The North Face are two key consumer mindsets. The Obsessed Explorer seeks technical excellence, durability, and authentic performance, relying on brands with proven expertise in demanding outdoor environments.
The Expressive Explorer views the outdoors as a form of self-expression, valuing products and stories that combine functionality, creativity, and cultural relevance.
As a globally recognized brand, The North Face continues to challenge convention, inspire exploration, and redefine the future of outdoor performance and culture.
Our role as their strategic media partner is to deliver connected, insight-led media strategies that support brand growth, drive demand, and create meaningful business impact across EMEA markets.
Responsibilities
About the role...
This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship with the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning. Reporting into the Global Client Lead, working on one of the world’s largest and most exciting outdoor apparel brands.
As one of the senior leadership team members on the account, you will be the connection point between the client/s, the account team, and the media buyers.
Qualifications
What you need to succeed...
- Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic, and e-commerce (multi-market)
- Experience across digital reporting, ad technology, governance
- Experience in leading large digital activation teams across multiple locations
- Experience managing senior stakeholders and building trust and credibility
- Experience working across multiple markets and managing a diverse team
- Ability to manage upwards and engage with senior leadership within Publicis
- Integrated, strategic media experience with an excellent understanding of the digital landscape, emerging tech, and trends and new opportunities in this space
- Strong team leader who provides support and empathy for all team members
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Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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