ITV
Global Propositions Manager
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Workplace: White City, London - 3 days a week in the office
The role
Our overall team’s vision is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo55, Brand Partnerships, Content & Production. Our purpose is to translate our data into forward-looking, meaningful, action-led creative & commercial recommendations to inform content, distribution & monetisation strategies
This is a high-impact, newly created role designed to enable sales of finished tape globally (scripted & unscripted, new & catalogue), formats (new and existing), and new global productions. You will serve as the "Editor-in-Chief" for our global sales narrative, translating complex audience data and marketing assets into a curated set of commercial value propositions.
You will act as the strategic connector between Content, Insights, Marketing, PR and Business Development. You will synthesize the creative expertise of Content, the analytical rigour of Insights, and the ambitions of Business Development into a cohesive narrative that helps Sales teams across ITV Studios close deals with the right set of tools.
Main responsibilities
Proposition Design & Sales Enablement
- Pitch Asset Suite: Design the commercial logic and best practice templates for sale pitch decks and “cheat” sheets. You take the detailed show information (synopses, bibles, loglines) provided by the Content Teams and apply the commercial layer. You don't rewrite scripts; you refine them into high-level "Battle Cards" and elevator pitches that drive immediate buyer comprehension
- Target buyers: Develop the ideal buyer profile for new titles enabling sales to prioritise the right commercial discussions across broadcast, streaming and FAST/AVOD
- Strategic Insight Application: Leverage the full power of the Data & Insights team by proactively commissioning new analysis to support specific sales goals. Whether it is validating a streamer sales forecast, proving "advertising value" for AVOD buyers, or highlighting ITV’s leadership ranking in a specific genre, you determine the data points needed to maximize interest and pricing, then translate that evidence into a killer "Why Buy" narrative for the sales force.
- Pre-Sale Enablement: Develop specific collateral that allows sales teams to pitch earlier in the lifecycle (Pre-production/Script stage), helping to secure co-productions and pre-sales by visualizing the potential success of a show before it airs.
- Catalogue enablement: Develop thematic, genre-specific collections (e.g., "True Crime bundles" or "Feel-Good Formats") that respond to specific buyer needs identified with insights & Business Development.
- Reactive "Hot Lists": Monitor & anticipate global trends (via the Insights & marketing teams) to rapidly create reactive sales sheets. (e.g., “Bridgerton just launched—here is our top 5 Period Dramas available for license now.”)
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Sales & Go-To-Market (GTM) planning
- GTM Activity Roadmap: Architect a strategic annual (& quarterly) Go-to-Market (GTM) calendar of activities, integrating sales priorities, key content and sales briefings with marketing campaigns and events, reviewed and aligned quarterly with the distribution and production leadership teams
New title Sales Launch Readiness
- Architect of New Title Launch Briefings: You orchestrate the sales launch moment of new content in close collaboration with Marketing, PR and Content. While you design the session structure to ensure maximum commercial impact, you coordinate with Content Executives to deliver the creative vision and Marketing to present the brand and event campaigns, ensuring a unified message.
- Feedback Loop: Act as the interface between Sales and Content; feed market objections and buyer feedback back to sales and content leadership to discuss potential implications on upcoming
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Skills you’ll need (minimum criteria)
- Extensive experience in Distribution sales, Product Marketing, or Acquisitions, preferably in the media and entertainment industry
- Deep appreciation for global content trends and how data-led buyers evaluate a show or format purchase.
- Extensive experience in developing inside-out content valuation modelling for broadcasters and streamers alike (i.e. advertising value of a show or the streamer sales value in volume and financial terms)
- Proven track record in building toolkits and compelling pitch documents which have been proven to enable more TV content sales
- You understand the difference in how to sell a "Format" and a "Finished Tape" deal
- Extensive experience taking heavy data (ratings, demographics) or creative materials (scripts) and turning them into succinct, compelling commercial pitches.
- Strong track record establishing and effectively managing a sales and go-to market planning process
- Project Management: Experience managing complex launch timelines involving multiple stakeholders (Marketing, Insights, Sales, Business Development, PR).
Other things we’re looking for (key criteria)
- Strong understanding of B2B sales cycles and buyer journeys.
- Excellent communication, presentation, and project management skills.
- Analytical skills to interpret data and drive decisions.
- Proficiency with sales tech stack (CRM, enablement platforms).
- Ability to influence cross-functional teams.
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