QAD, Inc.
Global Revenue Marketing Manager
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Global Revenue Marketing Manager
QAD is seeking a Global Revenue Marketing Manager to own and execute strategic go-to-market campaigns and drive pipeline generation globally. This role is based in EMEA (Spain/UK preferred) and reports to the Director of Revenue Marketing.
This role sits within the Revenue Marketing team and partners closely with the Director of Revenue Marketing and the broader Revenue Marketing organization to set strategy, run integrated campaigns, and deliver pipeline contributions globally.
This role is responsible for deciding and developing both customer and new logo revenue campaigns, focusing on industry-specific campaigns that generate qualified pipeline and drive measurable revenue impact across QAD's manufacturing solutions portfolio.
You will partner closely with Sales, Business Development, Product Marketing, and global channel partners to run multi-channel GTM motions, from account-based strategies to broad-based demand generation, executing against the global pipeline plan set in partnership with the Director of Revenue Marketing.
This remote role requires 10–15% travel to represent and align marketing strategies at key industry gatherings, including Champions of Manufacturing (CoM) events, annual Sales Kickoffs, and integrated marketing planning meetings.
What You’ll Do
- Decide and develop customer and new logo revenue campaigns, with a focus on industry-specific campaigns, in partnership with the Director of Revenue Marketing
- Run strategic GTM motions, including ABM, digital campaigns, and webinars, aligned to global pipeline goals
- Build and execute integrated campaigns (email, digital, webinars, ABM) targeting priority accounts and segments globally, across both customer and new logo audiences
- Execute and participate in industry conferences and trade events to drive brand visibility, lead generation, and account engagement globally
- Support execution of customer events and programs, driving registrations, engagement, and pipeline follow-up
- Partner with Sales and Business Development to align campaigns with territory plans, account priorities, and pipeline targets
- Work with global channel partners to extend campaign reach and drive co-marketing pipeline contribution
- Coordinate with the Product Marketing team on shared messaging, positioning, and campaign assets, ensuring consistent global execution
- Drive demand generation and pipeline acceleration programs tailored to industry and regional market dynamics and buyer behavior
- Develop segmentation and targeting recommendations by industry, geography, and buying stage
- Deliver against pipeline and revenue targets (Sales Accepted Opportunities, pipeline contribution) globally
- Track pipeline performance from campaign inception through to revenue, flagging funnel risks to the Director and Sales
- Partner with Sales to improve conversion and progression where opportunities are stalling
- Maintain pipeline hygiene and SLA accountability, ensuring timely follow-up, clear stage progression, and accurate data capture across all marketing-generated opportunities
- Report on weekly campaign performance, recommending spend and optimization adjustments
- Partner with Marketing Ops and RevOps on data, reporting, and campaign execution; maintain dashboards to track pipeline, conversion, and ROI
- Work with Localization teams to adapt messaging and GTM programs across global languages and markets
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Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B SaaS or enterprise technology marketing required, with a proven track record of driving demand generation, pipeline growth, and measurable revenue impact. ERP industry experience is a plus.
- GTM & ABM Strategy: Experience developing and executing go-to-market strategies and account-based marketing programs aligned with business priorities, target accounts, and revenue goals.
- Self-starter and proactive approach is required to enable working both independently but also collaboratively.
- Integrated Campaigns: Proven ability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-driven programs.
- International Experience Required: Demonstrated experience executing marketing programs across international markets, adapting campaigns and messaging to regional business needs.
- Sales & Marketing Alignment: Strong ability to collaborate with Sales, Business Development, Product Marketing, and regional teams to accelerate pipeline and drive revenue growth.
- Data-Driven Marketing: Strong understanding of marketing KPIs, funnel conversion, campaign attribution, pipeline contribution, and ROI to optimize performance.
- Marketing Technology & AI: Proficiency in Salesforce, marketing automation platforms, digital marketing tools, and emerging AI-powered technologies. Experience with Google Workspace required.
- Project Management & Execution: Highly organized, detail-oriented, and capable of managing multiple campaigns, stakeholders, and priorities in a fast-paced, matrixed organization.
- Collaboration & Ownership: Results-oriented, creative, proactive, and adaptable, with excellent communication skills, strong accountability, and the ability to work independently and collaboratively across global teams.
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Additional Information
- Compensation Package:
- Base pay range: 70,000 GBP - 80,000 GBP (12 Months) base salary
- Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity.
- This role is eligible for the Marketing Bonus Plan.
About QAD
QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives, and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity, and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
#LI-Remote
Employee Type: Employee
Time Type: Full Time
Department: Marketing
Location: Spain - Remote Office
Compensation: GBP 70000 - GBP 80000 - yearly
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