Schneider Electric
Global Social Media Brand Strategist
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Global Social Media Brand Strategist
Location
Boston, Andover, or Foxboro, MA
About the Role
We are seeking a strategic, creative, and culturally connected Global Social Media Brand Strategist to shape how Schneider Electric shows up across social media globally. This role sits at the intersection of brand strategy, storytelling, content, and audience engagement. The Social Brand Strategist will be responsible for translating business priorities, campaigns, partnerships, executive voices, and industry trends into compelling social-first narratives that build relevance, reputation, and brand affinity.
The ideal candidate understands both the art and science of social media, combining creativity with audience insights, platform expertise, and a strong understanding of how modern brands earn attention in a rapidly evolving digital landscape.
Key Responsibilities
Social Brand Strategy
- Develop and evolve Schneider Electric's global social brand strategy across key social platforms
- Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media
- Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives
- Ensure a consistent and distinctive voice, tone, and personality across channels
Content & Storytelling
- Translate complex business topics into engaging, audience-centric stories for social media
- Lead the development of social-first content frameworks, narrative pillars, content themes
- Partner with internal studios and agencies to develop innovative content concepts and storytelling formats
Tentpole Moments Activation
- Define the social media strategy for tentpole moments and partnerships
- Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning
- Collaborate with campaigns, communications, PR, and marketing teams to ensure integrated execution
- Turn social listening and performance insights into actionable recommendations for content and brand strategy
- Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches
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Stakeholder & Agency Management
- Partner with global, regional, and local teams to elevate the quality and effectiveness of social content
- Work closely with external agencies, internal teams, production partners
Measurement & Optimization
- Define success metrics for brand storytelling initiatives
- Analyze content performance and audience engagement to continuously refine strategy
- Leverage insights and reporting to inform future content investments and priorities
Qualifications & Experience
- 8-10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline
- Proven experience developing social-first brand strategies for global organizations or leading agencies
- Deep understanding of LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms
- Strong storytelling, content planning, and editorial strategy skills
- Experience working with creative agencies and managing content development processes
- Ability to translate data and consumer insights into actionable recommendations
- Experience operating in complex, matrixed, global organizations
- Excellent presentation, communication, and stakeholder management skills
Total Rewards
At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.
Our Total Rewards package outlines all the benefits and support you’ll enjoy as part of the Schneider Electric team:
- Care for Yourself and Your Family: Medical, dental, vision, basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
- Invest and Plan Your Future: Competitive pay, incentives, company share ownership, and 401(k) with match.
- Grow Your Skills and Career: Performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
- Team Up in the Workplace: Collaboration, recognition, sharing your voice, and an inclusive workplace.
- Support Your Community: Volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.
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Pay Transparency
For this U.S. based position, the expected pay range is USD 142,400 - USD 213,600 per year. This pay range includes base pay and short-term incentives.
Culture at Schneider Electric
We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play.
Equal Opportunity Employer
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
Apply Today
Become an IMPACT Maker with Schneider Electric – apply today!
€40 billion global revenue
+9% organic growth
150,000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
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