Channel Management

• Develop channel-specific strategies, operating models, guidelines and best practices to ensure consistency and high performance across all social media platforms.
• Lead end-to-end planning, implementation, optimisation and reporting across global organic social activity.
• Oversee the management of Arcadis’ global social media channels, including LinkedIn, Instagram, YouTube, Facebook and other relevant platforms.
• Ensure content calendars, publishing workflows and marketing programme activity are coordinated, aligned and executed to a high standard.
• Stay ahead of social media trends, emerging platforms, audience behaviours and digital innovation to keep Arcadis at the forefront of best practice.
• Identify opportunities for better integration between social platforms, systems and wider marketing technology.
• Act as the primary liaison with external social media platform partners, including LinkedIn and Oktopost, to maximise platform capabilities and resolve issues effectively.

Brand, Reputation and Risk Management

• Proactively monitor and manage reputational risk across Arcadis’ global social media channels.
• Ensure social content and engagement activity are aligned with Arcadis’ brand positioning, tone of voice, values and risk standards.
• Develop and maintain governance, policies and escalation protocols to support compliant, brand-safe and responsive social media delivery.
• Provide clear guidance and training on social media policy, best practice and risk mitigation across the organisation.
• Support crisis and issues management on social channels, working with relevant stakeholders to ensure timely and appropriate responses.

Performance and Insight

• Define and monitor KPIs across growth, engagement, reach, share of voice, audience quality and contribution to broader sales and marketing outcomes
• Use analytics and insight to evaluate performance, optimise activity and inform future strategy.
• Produce clear, data-driven reporting and communicate results, trends and recommendations to senior stakeholders.
• Ensure performance measurement supports not only channel effectiveness, but also wider brand and demand generation objectives.

Stakeholder and Team Leadership

• Build strong, trusted relationships with senior stakeholders across global, regional and business area teams.
• Act as a strategic advisor on social media, bringing insight, confidence and challenge where appropriate.
• Partner with global discipline leads and regional counterparts to align priorities and ensure effective execution through communities of practice.
• Serve as a key point of coordination and leadership within the social media team, ensuring clarity of roles, priorities and delivery standards.
• Mentor and develop team members, strengthening capability across, channel management, content, analytics and governance.
• Support recruitment, onboarding and team development to build the capability needed to deliver the social strategy over the long term.

Key shared accountabilities

• Protect and enhance Arcadis’ external profile by proactively identifying and managing reputational risk across social channels, partnering closely with the External Communications team.
• Partner closely with the Global Digital Marketing Director to establish social media as a strategic driver of Arcadis’ omnichannel engagement approach, advancing brand positioning, deepening audience engagement, and contributing to demand generation.
• Lead the evolution of social governance, channel strategy, performance frameworks and team capability to enable growth, working closely with the Global Digital Marketing Director and partnering with the Marketing Operations team.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Communications or a related discipline
• 7+ years’ experience in digital marketing, with significant experience in social media strategy and management
• Proven experience developing and leading social media strategy for a complex, global or matrixed organisation.
• Strong track record of translating strategy into consistent operational delivery across multiple teams, stakeholders and markets
• Experience supporting brand positioning, audience engagement and demand generation through social and integrated digital activity
• Demonstrated ability to operate with a high degree of autonomy, balancing strategic thinking with practical execution
• Strong experience managing and influencing senior stakeholders in a global business environment
• Experience in identifying, managing and mitigating reputational risk across social channels
• Deep understanding of social platforms, audience dynamics, content strategy and analytics
• Experience using social media management tools, with Oktopost experience considered an advantage.
• Strong experience with Google Analytics, and social media reporting tools
• Strong experience in leading, coaching, and developing talent, with a focus on building high-performing teams and long-term capability. Experience leading offshore teams would be beneficial.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people.