Go-to-Market Strategy Analyst Senior

What you will be doing:

• Own, with the Senior Product Marketer for Lending, product positioning, messaging and value propositions for the Lending Portfolio, ensuring they reflect client needs, market trends, product strategy and FIS differentiation.
• Partner with product management and portfolio leaders to translate roadmap priorities, solution capabilities and launch plans into clear go-to-market strategies and product briefs.
• Develop and maintain core sales and marketing assets, including messaging frameworks, battlecards solution overviews, case studies, web copy, event narratives, campaign inputs, FAQs and sales enablement content.
• Conduct primary and secondary market research to understand buyer needs, lending market trends, competitive dynamics and emerging opportunities across commercial lending, asset finance, supply chain finance and private credit.
• Create compelling content and storytelling for internal and external audiences, including thought leadership, webinars, videos, blogs, client presentations, executive updates and event sessions.
• Collaborate with GTM Readiness, Revenue Marketing, Sales Enablement, Public Relations, Analyst Relations and Communications to support integrated campaigns, launches, sales plays, events and analyst engagement.
• Support seller readiness by creating practical, client-facing enablement that helps sales teams articulate the Lending Portfolio’s value, differentiation and relevance to priority personas and accounts.
• Use data, feedback and performance insights to continually improve messaging, campaign inputs, sales tools and go-to-market effectiveness.

What you bring:

• Bachelor’s degree in marketing, communications, business, finance or a related field preferred.
• 5–10 years of product marketing, portfolio marketing, solution marketing or strategic marketing experience, ideally in financial technology, banking, capital markets or enterprise software.
• Experience in lending, commercial banking, asset finance, supply chain finance, private credit, capital markets or financial services technology is highly desirable.
• Strong ability to translate complex product capabilities and market concepts into clear, differentiated and client-relevant messaging.
• Excellent written and verbal communication skills, with the ability to create polished executive, seller and client-facing content.
• Commercial mindset with a strong understanding of how product marketing supports pipeline creation, sales acceleration and revenue growth.
• Proven ability to build trusted relationships and influence cross-functional stakeholders across product, sales, marketing and leadership teams.
• Strong project management skills, attention to detail and ability to manage multiple priorities in a fast-moving environment.
• Analytical, curious and customer-focused, with a passion for understanding market dynamics, buyer needs and competitive positioning.
• Experience using AI tools and data-driven insights to support content development, research, messaging and productivity.

What we offer you:

At FIS, we hire the best. In return, you receive exceptional benefits including:

• Opportunities to innovate in fintech
• Tools for personal and professional growth
• Inclusive and diverse work environment
• Resources to invest in your community
• Competitive salary and benefits

Privacy Statement

FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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