Alameda County Social Services Agency
Google Ads Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
Alameda County Social Services Agency (ACSSA) is a unified organization that delivers essential social services and support to individuals, families, and communities across Alameda County. Established in 1975 through a unanimous Board of Supervisors vote, ACSSA brought together key programs to strengthen its ability to serve, respond, and uplift residents in need. The agency continues to evolve, recently introducing a new brand identity and logo that reflect its mission and modern approach to public service. ACSSA’s work is guided by core values of Dignity, Integrity, Compassion, Shared Purpose, and Accountability, offering both a safety net and a way forward for the community.
Role Description
The Google Ads Specialist is a full-time remote role responsible for planning, executing, and optimizing Google Ads campaigns that support ACSSA’s outreach and awareness goals. This role includes conducting keyword research, configuring and managing search and display campaigns, monitoring performance metrics, and making data-driven adjustments to improve results. The specialist will collaborate with internal teams to align campaigns with program priorities, craft compelling ad copy, and ensure that all paid efforts reflect the agency’s values and brand guidelines. Day-to-day tasks also involve reporting on campaign performance, managing budgets, maintaining compliance with platform policies, and identifying new opportunities to reach and engage target audiences.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Qualifications
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Skills in Google Ads campaign setup and management, including keyword research, bid strategies, and audience targeting.
- Skills in performance analysis, using tools such as Google Analytics, conversion tracking, and data reporting to optimize campaigns.
- Skills in ad copywriting, landing page coordination, and A/B testing to improve click-through and conversion rates.
- Skills in budget management, forecasting, and ensuring efficient use of advertising spend.
- Skills in collaborating with cross-functional teams, communicating campaign insights clearly, and aligning efforts with organizational goals.
- Relevant experience with search engine marketing, pay-per-click advertising, or digital outreach in public sector or nonprofit environments is beneficial.
- A strong understanding of accessibility, equity, and inclusive communication practices is beneficial.
- A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience, is beneficial.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location