ProInteractive
Google & Meta Ads PPC Manager (B2B Tech / Remote)
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About ProInteractive
ProInteractive is on a mission to enable every business to grow, thrive and reach their full potential. We are a technology start-up that provides a Customer Acquisition Platform (CAP) that makes finding new customers simple, easy and scalable for service-based SME’s. Via one seamless platform, we connect SME’s to a network of two-sided online marketplaces that match high-intent consumers to their business, in order to catapult their growth.
Who Are We Looking For
We are looking for a mission-orientated, highly experienced paid performance advertising manager to join us at an exciting point in our journey. You will have a huge impact on our marketing strategies and be responsible for managing paid PPC campaigns across the most popular marketing platforms, in order to drive high-quality traffic to our marketplace brands.
Your Responsibilities
- Own paid media strategy, forecasting, budgeting and channel allocation across multiple brands.
- Plan, optimise and scale lead generation campaigns across Google Ads, Microsoft Ads and Meta paid social while managing budgets to CPL, CPA, revenue and profitability targets.
- Develop campaign structures, keyword and audience strategies, and deliver ongoing testing and optimisation to improve performance.
- Implement and maintain accurate tracking, attribution and CRM integrations, including offline and enhanced conversions.
- Analyse campaign performance, lead quality and commercial outcomes to drive data-led decisions and reporting.
- Collaborate with cross-functional teams to improve lead conversion, automate processes and ensure compliance with advertising policies and regulations.
- Stay current with platform updates, AI-driven features and industry best practices.
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Key Experience Required
- 3+ years of proven experience in a paid performance marketing role.
- University degree in Marketing or an analytical based subject field.
- Hands-on experience with Google Ads (Search, Performance Max, Demand Gen, Display), Microsoft Ads and Meta Ads.
- Proven success managing high-volume lead generation campaigns across multiple products or brands.
- Strong knowledge of campaign optimisation, including CPL, CPA, ROAS, lead quality and profitability metrics.
- Experience with GA4, Google Tag Manager, conversion tracking, offline conversions and CRM attribution.
- Advanced analytical skills, including reporting, forecasting, keyword research, competitor analysis and Excel/Google Sheets.
- Strong understanding of automated bidding, audience targeting, landing page optimisation and conversion rate testing.
- Experience managing significant advertising budgets within performance marketing, marketplace or lead generation environments.
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What are we looking for in you
- Mission-orientated with a shared vision.
- Analytical way of thinking and processing information.
- A creative approach to problem-solving.
- Ability to multitask and analyse data across multiple sources to identify unique opportunities.
- High attention to detail.
- Ability to collaborate and work as part of a team.
What can we offer you
- Competitive salary + Performance bonus
- Exciting fast growth start-up working culture
- Fast career progression and autonomy in your role
- Remote first working environment
- Personal growth and training annual allowance
If you are a self-starter who thrives in a fast-paced, dynamic environment and are passionate about marketing and technology, we encourage you to apply for this exciting opportunity to join our team.
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