EY
Government and Infrastructure Brand, Marketing and Communications Lead
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At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events staging, strategy, and operations. Join EY and shape your future with confidence.
The opportunity
Our go-to-market approach offers a holistic EY experience to our clients, tailored through a sector-specific perspective. We address client issues with precision, leveraging sector expertise to deliver impactful solutions and supercharge accounts. Our six Global BMC Industry teams (Consumer & Health, Financial Services, Government & Infrastructure, Industrials & Energy, Private Equity, and Technology, Media & Entertainment and Telecommunications) are the driving forces behind EY's sector approach.
Government & Infrastructure is one of EY’s most strategically important Industry Markets, bringing together the firm’s deep government, public sector and infrastructure capabilities to address some of the most urgent challenges facing clients around the world. Governments and infrastructure owners are operating in an environment shaped by permanent volatility, rising citizen expectations, constrained public finances, geopolitical uncertainty, climate transition and rapid technological change. Against this backdrop, G&I has a critical role to play in helping clients build resilient institutions, deliver lasting public value and create the infrastructure needed for sustainable economic growth.
The recent stand-up of the Infrastructure sector strengthens this market position further, creating a clearer platform to align client focus, expertise and communities across EY. Infrastructure now sits as a growth engine and enabler across public and private sectors, with a focus on resilient, secure and technology-enabled delivery. It complements the Government & Public Sector business by supporting priorities such as defence, transport, public services, energy transition, economic development and investment in public-private partnerships.
With two of the firm’s joint ventures — Defence and Infrastructure — sitting within the Industry Market, G&I is uniquely positioned to connect the full breadth of EY capabilities around sovereign resilience, national security, critical infrastructure, public finance, digital transformation and delivery certainty. This structure creates a powerful platform for cross-border collaboration, bringing together sector expertise, service line capabilities and ecosystem relationships to help clients respond to complex challenges at scale.
The BMC team plays a critical role in enabling the ambitions of the Government & Infrastructure business. Working closely with G&I leadership, regions, sectors and service lines, the team helps build a cohesive and structured go-to-market approach that elevates EY’s experts, expertise, solutions and services in the market. This includes developing flagship campaigns, thought leadership and leadership profiling that support priority growth areas across Government & Public Sector & Infrastructure and Defence, while ensuring messaging is clear, consistent and aligned to the issues that matter most to clients.
As the Global Government & Infrastructure BMC Lead, you will oversee the strategic programmes, campaigns and thought leadership that build the EY brand across G&I and raise the market profile of senior leaders. The role will help connect the business around a common narrative, strengthen regional activation, support priority account engagement and create the assets, insights and communications needed to win in the market. In doing so, BMC will help position EY as a trusted adviser to governments, infrastructure owners and public-sector ecosystems as they transform services, strengthen resilience and deliver better outcomes for society.
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Your Key Responsibilities
In this role, you will be responsible for EY being recognized as the global expert in Government & Infrastructure ensuring that EY has a consistent, impactful and distinctive presence for this industry across the globe.
You will bring together different industry viewpoints that deliver revenue and account focused marketing programs which will successfully represent the business ambitions of the whole Industry. You will play an essential role in helping meet marketing and PR objectives and building consensus with stakeholders in the practice and achieve revenue goals by coordinating integrated marketing, branding and communications.
This includes the creation, management and deployment of thought leadership, marketing content to support media relations, digital marketing and sales enablement. You will also focus on the three strengths of having an industry/sector-led communications and marketing strategy:
- Insight: Ensuring our clients know that we understand their sector through a global lens by elevating our deep Government & Infrastructure sector knowledge and positioning our G&I sector experts.
- Connect: Ensuring that EY is a valued part, and adds value, to each global sector community – both within and outside of the EY business, convening each sector to shape the global dialogue and debate with our clients on their most important and complex issues.
- Future: To help our clients with sector and cross-sector insights to challenge and shape their future organizational ambition.
Skills And Attributes For Success
Success in this role will be both strategic and tactical with the delivery of comprehensive, world-class marketing and communication thought leadership programs that deliver measurable results. Achievements will be measured through means such as EY’s PR sentiment, LinkedIn analysis and sentiment, global brand survey, program usage and engagement, as well as influence on sales pipeline and metrics.
To qualify for the role you must have:
- Significant (10+ years) experience in managing and delivering complex global and regional thought leadership, board, communications, B2B brand and marketing programs.
- Solid understanding of the financial services C-suite and board audience, with awareness of the issues on board agendas and EY capabilities to provide solutions that address the complexities of C-suite and board needs.
- Strong experience in delivering strategic, high impact and data-led thought leadership, PR and social campaigns.
- Strong experience in briefing and managing agencies to produce content to be executed via the various BMC teams including PR / Social and Internal Communications.
- Ability to build internal awareness of Global programs demonstrating value to EY client-servers and their accounts.
- Experience with the use of a variety of digital channels to reach and influence targeted buyers.
Ideally, you’ll also have
- Strong leadership skills: the ability to lead and inspire teams effectively within a global organization.
- Excellent communication and stakeholder management skills: the ability to convey ideas clearly and influence senior stakeholders.
- Project management skills: the ability to think strategically and manage complex global projects to completion.
- Commercial acumen: the ability to analyze market trends to guide strategic decisions.
- Agility: the ability to adapt quickly to change and manage ambiguity in a high-pace, dynamic environment.
- Strategic thinking skills: the ability to support the development and implementation of strategies, demonstrating creative problem-solving skills.
- Cultural competence: the ability to embrace diversity and foster an inclusive workplace.
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What We Look For
We’re looking for an experienced, high-energy and positive individual who will thrive and help us continue to further increase EY’s G&I impact.
What We Offer You
The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.
For those living in California, please click here for additional information.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy
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