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Graduate, Marketing
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About This Role
As a Marketing Graduate within the Specialty Business Unit, you'll be an integral part of our Specialty Marketing team at the UK and Ireland Affiliate. Your role will involve supporting the development and execution of strategic marketing initiatives that align with our annual UK&I Annual Operation Plan (AOP).
You'll collaborate with cross-functional teams, including medical affairs, market access, and sales colleagues, along with external vendors, to develop compliant promotional materials and omnichannel campaigns. These initiatives will transform complex clinical data into engaging content that drives our business objectives. By monitoring and assessing campaign performance through predefined metrics and KPIs, you will aid the Marketing team's decision-making process.
Acting as a project and company champion, you'll work across multiple brands within the portfolio and support the field force in executing marketing strategies and tactics. Additionally, you'll have the opportunity to work on projects outside of the Specialty Business Unit, broadening your experience and insights throughout the year.
This is a hybrid role, requiring 50% of each week to be spent on site at our offices in Maidenhead.
What You’ll Do
- Create, update, and produce marketing materials for use with Healthcare Professionals and Patients, including patient packs, PI updates, sales aids, and briefing documents.
- Liaise with external agencies and coordinate Biogen’s internal review and approval system.
- Support and contribute to the Marketing team's decision-making by monitoring and assessing campaign and material performance through predefined metrics and KPIs.
- Perform administrative tasks to support the Marketing team, such as raising purchase orders and tracking team activities.
- Execute projects as outlined in the annual operating plan to support the successful commercialization of our brands.
- Dedicate time to work on projects outside of the Established Medicines Business Unit, such as launch brands.
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Who You Are
- You are a proactive and innovative individual with a passion for marketing and healthcare.
- Your excellent interpersonal and communication skills enable you to collaborate effectively with diverse teams.
- You possess a constant drive for results and are curious and committed to continuous improvement.
- Your agility allows you to manage your workload autonomously and efficiently.
- Your digital savviness and ability to embrace innovation are evident in your work, and you are proficient with Microsoft software.
Required Skills
- Academic Degree (Bachelor or above), preferably in a science/life sciences.
- Marketing and/or sales experience, preferred.
- Excellent interpersonal and communication skills.
- High levels of customer focus.
- Proven digital savviness and innovation.
- Proficient with Microsoft software.
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Job Level
Internship
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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