Apprentify
Graduate SDR (HF1309412223)
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Sales Development Representative
Company: Flourish
Location: London Victoria – Office Based
Salary: £32,000 Base + Commission
Job Type: Full Time
About Flourish
Flourish is a specialist sales recruitment and training business helping high-growth companies build exceptional commercial teams.
We partner with founders, CROs, and sales leaders to identify, assess, and develop sales talent that delivers genuine commercial impact.
Flourish is part of the wider Apprentify Group, a collective of high-growth businesses. This gives our team exposure to broader commercial thinking and opportunities across the wider group, while maintaining the close-knit, family feel of a growing business.
The Role
We are looking for a commercially curious Sales Development Representative (SDR) to join our team in London Victoria.
This role is ideal for someone early in their sales career who wants structured training, daily coaching, exposure to senior decision-makers, and a clear progression path into Business Development.
As an SDR, you will be responsible for generating and qualifying new business opportunities, engaging with senior decision-makers, and booking high-quality meetings for the Business Development team.
You'll work alongside experienced professionals across sales, recruitment, and commercial strategy, learning directly from people who work with founders and C-suite teams every day.
Key Responsibilities
- Identify and research prospective client companies within target markets.
- Engage senior decision-makers through phone, email, LinkedIn, and other outbound channels.
- Generate new business opportunities through proactive prospecting.
- Qualify inbound and outbound leads against clear criteria.
- Book high-quality meetings with Founders, CROs, Sales Directors, and other senior stakeholders.
- Conduct initial discovery conversations to understand client growth plans, commercial objectives, and hiring challenges.
- Develop strong knowledge of Flourish's proposition and communicate its value effectively.
- Manage prospect activity, conversations, and pipeline accurately within the CRM.
- Work closely with senior team members to refine messaging and improve conversion rates.
- Take part in daily coaching, call reviews, role plays, and sales development sessions.
- Consistently work towards and exceed agreed activity, meeting, and pipeline targets.
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Office & Progression Structure
The SDR role is five days per week in our London Victoria office.
We believe this environment provides the best platform for early-career sales professionals to develop quickly through face-to-face coaching, collaboration, call shadowing, and daily exposure to experienced sales professionals.
Upon promotion to Business Development Executive, the working structure moves to four days per week in the office, reflecting increased autonomy, responsibility, and commercial ownership.
Culture, Incentives & Team Environment
At Flourish, we're proud of our family-feel culture, where performance is recognised and success is genuinely celebrated.
Alongside commission, we reward impact through high-quality team experiences and incentives.
Our Incentives And Team Rewards Include
- Chester Races and other standout incentive days.
- Team dinners at The Ivy and leading London restaurants.
- Summer parties and social events across the Apprentify Group.
- Regular team celebrations and performance incentives.
You'll be part of a supportive and ambitious team that works hard, learns quickly, and enjoys winning together.
What We're Looking For
We're looking for someone who is:
- A confident and engaging communicator.
- Strong in both verbal and written communication.
- Genuinely interested in sales, business development, and commercial growth.
- Coachable and receptive to feedback.
- Resilient and comfortable handling rejection.
- Motivated by targets, achievement, and career progression.
- Organised and comfortable working towards clear KPIs.
- Commercially curious and eager to understand how businesses grow.
- Ambitious and motivated to develop a long-term career in sales.
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Previous experience in sales, recruitment, business development, or customer-facing roles is beneficial but not essential.
Most importantly, we're looking for the right attitude, work ethic, ambition, and willingness to learn.
What We Offer
- £32,000 base salary + performance-based commission.
- Structured onboarding and sales training.
- Daily coaching and development.
- Clear progression path to Business Development Executive and beyond.
- Regular exposure to Founders, CROs, Sales Directors, and other senior stakeholders.
- Experience working with high-growth businesses.
- Five-day office-based training environment in London Victoria.
- Four-day office structure upon promotion to Business Development Executive.
- High-quality team incentives and social events.
- Supportive, ambitious, high-performance team culture.
- Career development based on performance and progression, not simply tenure.
Why Join Flourish?
At Flourish, we don't just place salespeople — we develop them.
You'll learn consultative B2B sales properly, build experience speaking with senior decision-makers, and develop the commercial skills required to progress into a successful Business Development career.
You'll work alongside experienced sales and recruitment professionals, gain exposure to high-growth businesses, and receive daily coaching designed to accelerate your development.
If you're ambitious, commercially curious, competitive, and serious about building a career in sales, Flourish could be the place to start.
Join us in London Victoria and take the first step towards becoming a high-performing Business Development professional.
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