This is an exciting opportunity to work alongside an experienced marketing team on all aspects of Graphic Design.

You will translate briefs into creative visual designs for print, web and social media, ensuring all assets align with established brand guidelines.

What you'll do at work

• Use Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Adapt existing designs and templates for a wide array of uses
• Follow a brief to create new designs for a wide array of uses
• Create and prepare print ready files
• Understand the design to print process
• Understand audiences and how to adapt designs for the target market
• Understand brand guidelines and how to follow them
• Create audio visual assets for social media and digital campaigns
• Research competitors and current design trends and styles
• Write basic marketing copy

You will also be learning how to do this:

• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances
• Monitor user experience to ensure content is focused on maximising engagement
• Analyse the differences between audiences using audience segmentation techniques and data
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns
• Use continuing professional development planning to support own current and future training and development needs
• Operate effectively within the production workflow to meet production deadlines

Where you'll work

GUILDHALL
GUILDHALL SQUARE
PORTSMOUTH
PO1 2AB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

HAVANT AND SOUTH DOWNS COLLEGE

Training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.