Forward Role Recruitment
Graphic Design Lead
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Graphic Design Lead
Salary: £35,000 - £45,000 per annum
Location: Manchester City Centre
Working Pattern: 5 days on-site, 37.5 hours per week
Experience: Senior-level design experience, with leadership/management experience preferred
Domain: B2B, ideally SaaS
About the Business
Our client is a well-established B2B software business helping organisations simplify and improve the way they manage their people, HR and workplace responsibilities. With a growing UK marketing function, the business is continuing to develop its brand and creative output across multiple channels.
The Role
This is a hands-on Design Lead position combining creative leadership with the delivery of high-quality marketing design.
You'll sit within a wider UK marketing team of 16 and lead a small creative team, including two videographers. The role is less about a traditional job title and more about taking ownership of the creative output, setting direction, managing priorities and ensuring work consistently meets a high standard.
You'll work across both digital and print, producing creative for paid social, email, web, internal communications, whitepapers, thought leadership and wider marketing campaigns.
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The ideal candidate will bring strong B2B experience, with SaaS experience particularly beneficial, alongside the confidence to manage and lead a creative team.
Key Responsibilities
- Lead and manage the creative team, including two videographers.
- Set creative direction and maintain a consistently high standard of output.
- Manage and prioritise briefs across the wider marketing function.
- Remain hands-on, creating high-quality digital and print assets.
- Develop creative concepts for campaigns and marketing activity.
- Design paid social and other paid marketing assets.
- Create visual assets for email and web.
- Produce whitepapers, thought leadership content and internal communications.
- Maintain and evolve brand consistency across all creative output.
- Review creative work and provide clear, constructive feedback.
- Work closely with marketing and senior stakeholders to understand briefs and deliver effective creative solutions.
- Present creative ideas and confidently explain design decisions.
- Balance planned campaigns with reactive requirements and changing priorities.
What We're Looking For
- Strong experience working at Senior Designer, Design Lead, Creative Lead or similar level.
- Previous experience leading, mentoring or managing other creatives.
- Strong hands-on design skills across both digital and print.
- B2B marketing experience is highly desirable.
- SaaS experience would be particularly beneficial.
- A strong portfolio demonstrating commercial marketing design.
- Experience creating paid social, email and web assets.
- Experience producing longer-form content such as whitepapers and thought leadership materials.
- Strong understanding of branding, typography, layout and visual communication.
- Confident communicating with senior stakeholders and challenging briefs where appropriate.
- Strong organisational skills, with the ability to manage multiple priorities.
- Excellent Adobe Creative Suite skills.
- Figma experience.
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This role does not require UX/UI or motion design experience.
Working Pattern & Benefits
- 37.5-hour working week.
- 5 days on-site
- Flexible start times.
- 25+ days' annual leave, increasing to 27 days after two years.
- Manchester city-centre office.
- Easily accessible by public transport.
- Discounted parking available at the nearby car park.
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