Robertson Group
Group Brand & Marketing Manager
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Some see what’s behind them. We see what’s beyond.
Job Role: Group Brand & Marketing Manager
Location: Stirling
Challenges. Opportunities. Solutions. At Robertson, we see them our way. We’re bold enough to ask questions. Brave enough to look at things differently. Confident enough to be ourselves. Join us and you’ll join the UK’s largest family-owned construction, infrastructure and support services business. As Group Brand & Marketing Manager, you’ll be part of a team that’s doing incredible things – for ourselves, for the built environment around us, and for a truly sustainable future.
Role Purpose
The Group Brand & Marketing Manager will play a pivotal role in strengthening the market positions across the areas in which we undertake our activities. Operating within a centralised Group Marketing Team that supports 20+ specialist businesses, this role will lead the development of differentiated product and services, build compelling brands and propositions, and drive strategic activities that enhance visibility, engagement and commercial performance.
The manager will lead a multidisciplinary team (design, film, content, digital and events) to deliver high-impact, insight driven marketing aligned to business objectives. The role requires a blend of strong strategic thinking, creativity, commercial understanding and strong stakeholder engagement - working closely with operational leaders across the whole Robertson Group.
Duties
- Develop and implement annual B2B marketing plans aligned to the Group strategy.
- Lead the development, toolkit creation and branding of new and existing product/service offers.
- Create clear value propositions that articulate benefits, USPs and technical strengths for brands and deliver campaign led activities for Robertson.
- Act as a trusted marketing partner to senior leaders across regional offices and business units to support their goals and respond to their needs and opportunities.
- Manage a B2B Marketing team covering design, film, content, digital and events and champion continuous improvement and development.
- Collaborate with the Communications team to ensure alignment of activities, opportunities are maximised and the biggest impact is made.
- Lead the planning and delivery of key events, exhibitions, launches and customer engagement activities.
- Establish KPIs to track marketing impact and ROI and provide performance reporting to the Marketing Director and business stakeholders.
- Use data and insight to refine strategy, improve effectiveness and support commercial decision-making and actively integrate AI and emerging technologies into the team’s work.
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Qualifications/Relevant Experience Required
The postholder will be a highly skilled B2B marketer with experience of a diverse portfolio of end-to-end marketing projects. Due to the nature of this role, the ideal candidate would have national experience and/or agency experience. They will have thorough experience of developing customer value propositions and brands and have delivered an extensive portfolio.
We are looking for a postholder with: passion, creativity, drive to embed new technologies, attention to detail, customer focus, a desire to solve problems and deliver the best results to achieve the business goals across Robertson.
The Adobe Creative Suite is the Team’s foundation. If no experience in this area, training will be delivered for this hands-on role. Experience of utilising emerging and new technologies into workstreams is desired to help make the difference.
A portfolio of experience should be shared to support your attached CV (one document) showcasing why you are the ideal candidate for this role.
Our Principles - The Robertson Way
Our principles are our roadmap to achieving positive outcomes and delivering on our purpose. They influence daily decisions around what we do and how we do things, creating an environment of growth, innovation and high performance.
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We listen Listening enables us to work positively and collaboratively, and gives customers, partners and colleagues the assurance that their voices are always heard.
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We are professional Our mix of prudence and diligence, care and attention to detail means that our customers have certainty and assurance in everything we do and trust us to deliver.
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We take responsibility Each of us is accountable for what we do. From the smallest detail to team safety and caring for our communities and the environment, we know that everything matters.
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We are determined to succeed Every challenge is an opportunity. We work collaboratively and focus on safety, productivity and quality to find solutions we can be proud of and that provide a positive, lasting benefit.
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We are one team We work as one - in our teams and partnerships, and with our customers. We respect each contribution, and everyone stands up to be counted. We are Team Robertson.
For more information on our principles and culture, please visit: https://www.robertson.co.uk/careers/culture
Benefits of working with Robertson
In return, we offer a wide range of rewards and employee benefits such as:
- 33 days annual leave (pro-rata for part time or FTC positions, increases with length of service)
- Salary Sacrifice Pension Scheme
- Life Assurance
- Cycle to Work Scheme
- Discounts (gym memberships, restaurants, days out etc.) with Hapi Rewards App
- Annual Flu Vaccine
- Access to E-Learning
- Health & Wellbeing Support
- Life Management & Financial Support
Diversity & Inclusion
When it comes to diversity and inclusion, we see things differently at Robertson. That’s why we’re working hard to create an environment where everyone can feel welcome, and where we can all be ourselves. We encourage applications from people of all races, ages, genders, religions, sexual orientations and more - so whoever you are, we hope you’ll see things our way, too.
Apply now
If you’ve got what it takes to look at things differently, to find new perspectives, and to discover the extraordinary within the ordinary, we’d love to meet you. To apply for this role and to start seeing things our way, submit your CV.
This role will be subject to pre-employment screening, including references. The level of screening may vary depending on role responsibilities and will be discussed at interview.
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