Burton Recruitment Limited
Group Marketing Director
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Location - Fylde Coast
On site two to three days a week, plus travel across the group.
The opportunity
We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health, and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group. This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.
Key responsibilities
- Own the group marketing strategy and build the in-house function, brand, content, campaigns, and team, reducing the reliance on agencies.
- Lift brand and demand across the portfolio, tailoring the approach to each business.
- Build the digital capabilities: performance, CRM, SEO, and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.
- Bring rigour to the numbers: return on ad spend, channel performance, pipeline, and reporting, and make the commercial case for investment.
- Work closely with the founder, the CFO, and the commercial leadership team.
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The successful candidate
- A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle, or hospitality, who has built brands that sell to discerning, high-value, and high net worth audiences.
- A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing.
- Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.
- Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team.
- Commercially credible, able to hold a business case at board level and tie marketing spend to return.
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This is a role for someone who wants to own and execute marketing across a varied, premium portfolio. This is not purely a strategy role.
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