Cawley Hotels & Restaurants
Group Marketing Manager
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Cawley Hotels | Full-time | Salary up to £60,000 plus performance-related bonus
Cawley Hotels is looking for an experienced, commercially focused Marketing Manager to lead marketing activity across our group of restaurants, hotels and holiday cottages.
This is a broad and hands-on role with a clear objective: to generate more bookings, encourage customers to visit more often and help us build stronger, more direct relationships with our customers.
We already have established venues, loyal customers and a strong reputation. We are now looking for someone who can make better use of our customer data and owned marketing channels to deliver measurable commercial results.
The emphasis will be on email marketing, customer segmentation, loyalty, push notifications and engaging social content rather than large paid-advertising budgets.
The role
Working closely with the Managing Director, executive team and venue managers, you will take ownership of the group’s day-to-day marketing activity.
Your responsibilities will include:
- Developing and delivering a group-wide marketing plan
- Leading the implementation, launch and ongoing management of the Pepper loyalty app
- Creating targeted email and push-notification campaigns
- Segmenting our customer data so that communications are relevant, timely and effective
- Developing automated customer journeys for birthdays, lapsed customers, repeat visits and other key occasions
- Growing direct hotel and cottage bookings for Duck Bay
- Generating restaurant bookings across all Cawley venues, with particular focus on quieter days and periods
- Developing campaigns around seasonal occasions, events, menus, accommodation offers and gift vouchers
- Managing organic social media activity across Facebook, Instagram and other relevant platforms
- Creating or coordinating engaging content for the group and its individual venues
- Working with venue managers to identify opportunities, offers and local stories
- Building suitable local and national brand partnerships
- Measuring the bookings, revenue and customer activity generated by each campaign
- Providing clear monthly reporting on performance and return on investment
- Managing the marketing budget carefully and focusing resources on activity that produces measurable results
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Our websites are being redeveloped by an external provider. The Marketing Manager will support this work by providing content, customer insight and commercial requirements, but will not be responsible for developing the websites.
About you
We are looking for someone who is comfortable developing the plan and then delivering it themselves.
You are likely to have:
- Broad experience in a Marketing Manager or Senior Marketing Manager role
- Strong experience in email marketing, CRM and customer segmentation
- Experience launching or managing a loyalty programme or customer app
- A good understanding of hospitality, leisure, retail or another consumer-facing sector
- A demonstrable record of generating bookings, revenue or customer growth
- Strong copywriting and content-creation skills
- Experience managing Facebook and Instagram for a consumer brand
- The ability to interpret data and explain whether a campaign has delivered a commercial return
- A practical, organised and collaborative approach
- The confidence to work directly with senior management and individual venue teams
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Most importantly, you will be commercially minded. We want someone who understands that effective marketing should ultimately translate into more bookings, more repeat visits and stronger customer loyalty.
Why join Cawley Hotels?
Cawley Hotels is a successful, family-owned hospitality business with a genuinely loyal team, a strong culture and plenty of ambition for the future.
This is an opportunity to take ownership of marketing across the group, introduce your own ideas and see the direct impact of your work across several well-established venues.
If you think Cawley Hotels could be your future home, we would love to hear from you.
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