Lifestyle & Member Experience

• Set the group standard for an exceptional lifestyle proposition, ensuring programmes are sophisticated, varied, purposeful, and tailored to the individuals living within each residence.
• Move practice beyond a traditional activities calendar by embedding meaningful engagement throughout the member's entire day.
• Ensure members have opportunities for physical, intellectual, cultural, creative, social, and sensory engagement, alongside quieter individual pursuits.
• Champion choice and spontaneity, ensuring lifestyle programmes respond to members rather than expecting members to fit our schedule.
• Work with hospitality, culinary, care, and clinical teams to create joined-up experiences reflecting a private members' club standard of service.
• Develop signature Loveday experiences and partnerships appropriate to the interests and expectations of members.

Quality Assurance and Governance

• Undertake regular memory care and lifestyle audits across residences, including observation of practice and member experience.
• Produce clear action plans, monitor completion, and escalate recurring or material concerns.
• Use member feedback, family feedback, incidents, complaints, observations, and quality data to identify themes and opportunities for improvement.
• Support residences in demonstrating strong evidence against relevant CQC quality statements, particularly person-centered care, dignity, choice, independence, and responsive care.
• Contribute to group governance reporting and provide assurance on memory care and lifestyle standards.
• Support preparation for regulatory inspections, internal quality reviews, and due diligence activity where required.

Training, Coaching & Culture

• Coach colleagues in real time, modelling exceptional interactions with members rather than relying solely on classroom training.
• Develop and deliver practical training in dementia communication, meaningful engagement, life story work, responding to distress, and creating purposeful days.
• Support induction and ongoing competency development for Lifestyle colleagues and other relevant team members.
• Identify strong practice and create opportunities for it to be shared across the group.
• Build a culture in which every colleague understands that creating a meaningful day is everyone's responsibility.

Families and External Partners/Stakeholders

• Provide specialist guidance to families where appropriate, helping them understand changes associated with dementia and how they can remain meaningfully connected.
• Support residences with sensitive or complex family conversations relating to memory care and member wellbeing.
• Develop relationships with relevant cultural organisations, therapists, specialists, community partners, and dementia experts.
• Represent Loveday professionally at appropriate events, forums, and partnership meetings.

Continuous Improvement and Innovation

• Keep abreast of developments in dementia care, cognitive health, lifestyle, technology, and therapeutic approaches and assess their relevance for Loveday.
• Pilot and evaluate new initiatives before recommending group-wide implementation.
• Identify opportunities for technology to enhance independence, engagement, communication, and quality of life without replacing human connection.
• Contribute to the continued evolution of Loveday's proposition and positioning as a leader in exceptional later-life care.

Essential Experience

• Significant experience in dementia, memory care, older people's services, or a closely related specialist field.
• Strong understanding of person-centered dementia practice and the relationship between cognition, environment, communication, occupation, and wellbeing.
• Experience of leading, coaching, or influencing teams across multiple services or departments.
• Ability to observe practice, identify risk or poor standards, and translate findings into practical improvement.
• Excellent communication skills with the confidence to engage members, families, frontline colleagues, and senior leaders.
• A naturally warm, engaging, and highly professional approach, combined with the confidence to challenge constructively.
• Strong organizational skills and the ability to work independently across multiple locations.
• Commitment to delivering exceptional standards within a premium service environment.

Desirable

• Relevant professional qualification in nursing, occupational therapy, psychology, dementia studies, social care, therapeutic recreation, or a related discipline.
• Recognised dementia specialist training or postgraduate study.
• Experience within luxury senior living, private healthcare, hospitality, or another premium customer environment.
• Experience of CQC-regulated services and quality assurance.

Skills

• Fluent in English