PuraVero Home Filtration
Growth & AI Lead - Performance Marketing / AI / D2C - High Growth Startup
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Own the growth engine of a scaling consumer brand — the ads, the AI systems, and a D2C ecommerce channel about to go live.
We do water filtration properly: premium whole-house systems for homes across the UK and soon Europe. Today we sell through a consultative direct process; we're now launching a full D2C ecommerce channel alongside it. I'm hiring the person to own growth across both.
WHAT YOU'LL OWN
- Paid acquisition end to end — Meta and Google: strategy, creative testing, budgets and the numbers. Cost per lead is your north star
- The D2C launch — our new ecommerce site is coming out now: conversion, funnel, and the campaigns that drive it
- Creative that converts — hooks, ad concepts, video briefs, landing pages
- AI systems — build automations that strip out manual work across marketing and ops (we already run Claude, GoHighLevel and WhatsApp automation; you'll take it much further)
- Feeding the direct sales channel — the consultative side runs on the leads you generate; you keep quality high and cost per lead low
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WHAT I'M AFTER
- You've run paid campaigns and can show what happened — agency, in-house or your own projects
- AI-native — you build with Claude/GPT and automation tools, not just talk about them
- A creative eye and an analytical head in the same person
- Hungry, scrappy, fast. I care about brains, taste and graft, not a polished CV — if you're early in your career with real horsepower, apply
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WHAT'S ON OFFER
- £30–60k depending on experience, plus performance bonus and equity (EMI options)
- A ground-floor seat working directly with the founder, with a clear path to Head of Growth as we scale
- London (Shoreditch) hybrid
- Health club and cowork membership
HOW TO APPLY
Send your CV and answer these:
- The best paid social or Google campaign you've run — budget, what you changed, what happened?
- What have you built with AI tools (Claude, GPT, n8n etc.) that saved real time or made real money?
- Show me one piece of creative you made or briefed that performed.
- What are your salary expectations?
- How easy is it for you to get to Shoreditch ~3 days a week?
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