White Bay
Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000
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Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000 GBP + 10% Bonus
The Company
They are an established global travel organisation operating across multiple brands, markets and regions, with a growing B2B SaaS travel platform at the centre of their technology offering. Combining deep travel industry expertise with digital products and technology-enabled services, they are investing heavily in growth marketing to expand their platform, accelerate customer acquisition and strengthen their position across international markets.
The Role
The Growth and Demand Generation Lead will own the global growth strategy for their B2B SaaS travel platform, building scalable demand generation programs that translate marketing investment into qualified pipeline and revenue. They will lead strategy across paid acquisition, lifecycle marketing, automation and conversion while managing regional digital specialists and partnering closely with sales, brand, web and commercial teams.
The Responsibilities
- Develop and execute the global B2B SaaS demand generation strategy across multiple markets, regions and digital channels.
- Own the acquisition funnel from initial awareness through lead nurturing, qualification and conversion into sales pipeline.
- Build and optimise integrated campaigns across paid media, marketing automation, content distribution and digital acquisition channels.
- Establish KPIs across MQLs, SQLs, pipeline contribution, conversion, customer acquisition, ROI and broader growth performance.
- Partner closely with sales to strengthen lead scoring, routing, nurturing and marketing-to-sales conversion.
- Use performance data and analytics to identify growth opportunities, optimise marketing investment and improve funnel performance.
- Develop scalable lifecycle and account-based strategies targeting key B2B customer segments within the global travel ecosystem.
- Lead and develop regional digital marketing specialists across paid media, automation and campaign execution.
- Collaborate with product, sales, brand, web and commercial teams to align go-to-market activity around platform growth.
- Drive operational excellence across the growth function, improving marketing technology, automation, reporting, processes and execution.
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The Requirements
- 10+ years of B2B demand generation, growth or digital marketing experience within B2B SaaS, service-led or hybrid technology organisations.
- 5+ years in a senior marketing leadership role, ideally within a global, multi-brand or shared-services environment.
- Proven track record building demand generation strategies that deliver measurable B2B SaaS pipeline, customer acquisition and revenue growth.
- Deep expertise across paid media, marketing automation, CRO, analytics and lifecycle marketing.
- Extensive experience across SEO, AEO and ABM, with the ability to build integrated multi-channel growth strategies.
- Proven hands-on experience leveraging LinkedIn, Google, Bing and podcasts as acquisition and demand generation channels.
- Deep understanding of B2B buyer journeys, lead qualification, lead scoring, sales alignment, funnel conversion and pipeline economics.
- Commercially focused, with hands-on ownership of marketing-attributed pipeline, ROI, CAC, conversion and broader growth KPIs.
- Proven ability to lead teams and execute across international markets, regions, time zones and cultures while maintaining strategic consistency.
- Strong communication and stakeholder-management skills, with the ability to influence senior leadership and collaborate across sales, product, brand, web and commercial teams.
- Strong knowledge of CRM, marketing technology, automation, attribution and performance analytics platforms.
- Experience within travel technology, B2B Travel SaaS or the broader travel ecosystem would be highly advantageous.
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The Remuneration
They are offering a competitive remuneration package aligned with the seniority and global scope of the position, alongside a comprehensive employee benefits package. Full details regarding salary, incentives and additional benefits will be discussed throughout the recruitment process.
This is an opportunity for an experienced B2B SaaS growth leader to take ownership of demand generation for a global travel technology platform with significant international reach. They will have the opportunity to shape the growth engine, influence go-to-market strategy and directly impact pipeline and revenue across multiple markets. Candidates with a strong track record of scaling B2B SaaS demand generation and a passion for technology-led growth are encouraged to apply.
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