Spruce
Growth Associate
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Growth & Marketing All-Rounder | Spruce
In just over two years, we’ve scaled from 0 to almost 700 customers, outpacing competitors in the heat pump installation sector. Now, we’re on the hunt for a brilliant all-rounder to drive and accelerate our growth trajectory as we onboard thousands of installers over the next 18 months. This is a hands-on, high-impact role—fast-paced, stimulating, and deeply rewarding. You’ll work across marketing, commercial strategy, RevOps, reporting & analytics, and anything else that helps supercharge our growth.
This isn’t an easy job—but if you thrive on urgency, innovation, and meaning, and love working with an engaged, mission-driven team (and customers we adore), we’d love to hear from you.
🌳 About Spruce
Nearly 20% of the UK’s carbon emissions come from heating homes. To reach net zero, we must phase out gas and oil boilers—but heat pumps, the only viable alternative, face a critical problem: their installation process is slow, inefficient, and painful for installers, holding back growth and deterring gas engineers from entering the market. Worse, urgent replacements aren’t possible when boilers break, leaving customers without heating.
Our Solution
We’ve built a platform that streamlines the entire heat pump installation journey—from enquiry to compliance—so installers focus on high-quality work, customer service, and scaling their businesses. Since launching in early 2024, we’ve already delivered massive impact:
- Halved the time installers spend on each job
- Doubled sales conversion rates
- Boosted profitability by freeing up critical time
Our Vision
Last year, we raised a Seed round from top-tier investors and are rapidly scaling to expand beyond heat pumps. By year-end, we’ll be the operating system for the whole home renewables supply chain—think ServiceTitan x Procore x AutoCAD, but for clean energy. If this sounds exciting, read on.
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🏆 The Role: Growth & Marketing All-Rounder
You’ll collaborate closely with our Founder (Jo) and Head of Growth (Hector) to drive revenue, refine strategy, and accelerate Spruce’s impact. No two days will be the same, but expect ongoing involvement in:
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Growth Experiments & A/B Testing
- Design, implement, and iterate on growth/marketing experiments across funnels, quickly ditching what doesn’t work and doubling down on wins.
- Leverage data to spot high-leverage opportunities and adjust strategy accordingly.
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Content & Creative Work
- Craft top/mid-funnel marketing content—videos, customer testimonials, short-form copy for our website, socials, ads, and nurture emails.
- Develop onboarding guides for new customers to ensure seamless adoption.
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Sales & Customer Success Support
- Build systems and processes that enable our sales and CS teams to scale exponentially—more value per hour, less friction.
- Work closely with commercial ops to eliminate bottlenecks and increase efficiency.
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Data Analysis & Reporting
- Deep-dive into customer usage patterns, conversion rates, and pipeline health.
- Identify high-impact improvements and data-backed recommendations for strategic shifts.
🔥 About You
You’ve got 1–6 years of experience (no need for it to be directly relevant), and you’ll ship best if you’re: ✅ Relentlessly proactive – take ownership, crave moving fast, and just get shit done. ✅ A brilliant communicator – write clear, compelling copy and simplify complexity. ✅ Highly analytical – dive into numbers, feel at home in Excel, and derive insights from data. ✅ A people person – naturally build trust, warm to strangers, and make people feel at ease almost instantly. ✅ An AI power user – not just familiar with LLMs, but experimental, builder-type, always pushing the boundaries of what’s possible. ✅ Passionate (or at least curious) about heat pumps – a bonus but not essential!
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🌟 Our Offer
We’re building something big—and we want you to be part of it. Here’s what comes with the role:
💰 Base salary: £50–70k, with quarterly bonuses tied to company targets ✨ Equity – a meaningful slice of Spruce’s future 🏖️ 33 days holiday + 30 “work-from-abroad” days annualy 👶 Workplace nursery benefit (via YellowNest) 🚴 Cycle to Work scheme 👫 BRAIN.zeros – a brilliant team to learn from and grow with 🌍 Impact you can be proud of – your work will directly reduce emissions and accelerate clean energy adoption
🤝 Working at Spruce
We’re a small but mighty team (26 as of now) split between London and Bristol. You’ll: 🔹 Spend 2–3 in-person days/week in either location, plus a fortnightlySync with everyone. 🔹 Have genuine influence from Day 1 – ideas win on merit, regardless of seniority. 🔹 Challenge everything. We expect you to ask "Why?" until you get to the root, and push back when something feels wrong. 🔹 Get out into the field – shadow installers, witness firsthand their struggles, and solve real problems, not guess at them. 🔹 Ship fast & learn faster – we iterate on imperfect things, take feedback graciously, and never blame failure. 🔹 OWN your outcomes – with the team’s support behind you. 💬 Feedback is constant, direct, and kind: If you’re not on the right track, we’ll tell you, and we want the same honesty back.
This isn’t just a job—it’s a chance to reshape an industry, work alongside brilliant people, and build something that lasts. If that’s you, we’d love to hear from you.
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