Square Mile Farms
Growth & Business Development Analyst
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Square Mile Farms is transforming our cities into healthier, happier & more sustainable places to live and work. We design, install and operate experiential urban farms within commercial buildings, residential developments and public spaces, enabling people to grow fresh, healthy and sustainable food right where they spend their time most. With over 120 farms across the UK, we help some of the world's leading property owners, occupier companies and workplace operators create more engaging, sustainable and healthier places, whilst delivering meaningful social value through education, community engagement and charitable partnerships. Working with many of the UK's leading commercial real estate organisations, we are redefining what outstanding occupier experience looks like by combining health, wellbeing, sustainability, placemaking and community impact into a unique, premium offering. As we continue to grow, we're looking for an ambitious Growth & Business Development Analyst to help us identify, engage and win the next generation of clients and strategic partners.
The Role
This is a role with high commercial focus sitting at the intersection of strategy, marketing, business development, data analytics and relationship management. Equal parts analytical and creative, you'll combine rigorous market intelligence with imaginative thinking to own proactive lead generation and help Square Mile Farms grow.
You'll be responsible for identifying where our next opportunities lie, building intelligent target lists, developing highly personalised outreach campaigns, nurturing prospects through long sales cycles and helping convert opportunities into long-term client relationships.
This is not high-volume outbound sales or "spray and pray" marketing.
Success comes from understanding a relatively small universe of influential decision makers, knowing exactly who they are, why they matter, what they care about and work with our Marketing Manager to share compelling, highly tailored communications that demonstrate genuine insight. You'll become an expert in our unique operating landscape, understanding how complex commercial real estate decisions are made across landlords, developers, asset managers, facilities managers, catering partners, workplace teams and occupiers and how to connect these stakeholders around a shared vision of healthier, happier and more sustainable spaces.
Reporting directly to our CEO, you will work closely with our COO and Head of Customer to immerse yourself in our existing client relationships, understanding what makes them successful and translating those stories into compelling commercial propositions. You'll help bring our successes to life, celebrating the impact we've delivered for existing clients and tailoring those stories to demonstrate exactly how prospective clients could unlock similar, or even greater, value within their own organisations.
In this ‘first-of-its-kind’ role at Square Mile Farms you’ll join the business at a pivotal stage in our journey. Having established a strong reputation and an exceptional portfolio of global brand name clients, we're now poised for sustained growth. This role offers significant responsibility, autonomy and influence, with the opportunity to shape the future direction of the business by opening entirely new market segments, service offerings, channel partnerships and geographies. If you're excited by building something meaningful, taking ownership and making a visible impact, this is an opportunity to grow alongside the business whilst helping define its next chapter.
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What You'll Be Doing
Market Intelligence & Opportunity Identification
- Build, own and continuously refine our target account universe across commercial office space, build-to-rent, mixed-use developments, masterplans, premium hospitality, wellness and sports venues.
- Analyse multiple paid and open-source data providers to identify the highest-value opportunities, projects and the stakeholders who influence purchasing decisions.
- Develop intelligent market segmentation and account prioritisation strategies that maximise commercial impact.
- Spot emerging developments, planning applications, refurbishments, leasing activity, organisational changes and market trends that create opportunities for Square Mile Farms.
- Maintain an excellent understanding of the UK commercial real estate market and keep your ear to the ground for new developments, partnerships, funding announcements, events and strategic opportunities.
CRM, Data Analytics & AI Automation
- Leverage CRM (HubSpot), client and prospect databases and other sources of company information to generate categorised target lists of prospects.
- Build structured programmes and workflows that enable systematic relationship communication and nurturing as well as long-term pipeline development for the mix of our client & prospect portfolio - current clients, dormant prospects, channel partners, potential future prospects
- Use AI tools to improve research, prospecting, content creation, market analysis and campaign execution.
- Build and manage spreadsheets, dashboards and tracking tools that provide visibility of prospect and pipeline performance and commercial activity.
- Track key commercial metrics and continually optimise our approach through data-driven decision making.
Strategic Business Development & Demand Generation
- Generate qualified meetings, opportunities and commercial partnerships.
- In conjunction with the executive team and our Marketing Manager, design and execute highly personalised, multi-channel outreach campaigns that reflect our premium brand
- Execute these campaigns against the systematic targeting and nurturing plans using multiple communication channels
- Drive increased visibility of our core value proposition and brand with existing channel partners and identifying entirely new potential partnerships.
- Evaluate the commercial performance of our growth activities, understanding the return on investment from data platforms, memberships, events, sponsorships, partnerships and marketing campaigns.
Commercial Strategy, Go-to-market
- Help shape Square Mile Farms' commercial strategy by identifying where the greatest opportunities for growth exist based on customer acquisition costs, pipeline conversion, return on investment and commercial performance metrics.
- Collaborate with our account teams and Marketing Manager to turn client successes, case studies, presentations and marketing materials into compelling outreach campaigns
- Partner with our marketing team to tailor messaging for landlords, developers, occupiers, facilities managers, workplace teams, catering partners and investors.
- Think creatively about how our products, services and expertise could solve emerging challenges across existing and adjacent markets, products and geographies.
- Identify opportunities to grow Square Mile Farms' visibility through awards, trade press, thought leadership, conferences and industry events.
- Inspire current and prospective clients to imagine “the art of the possible”, identifying opportunities that others overlook and helping shape entirely new propositions, partnerships, customer segments and routes to market.
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What We're Looking For
You'll probably have around 3 years' experience in marketing, commercial growth, analytics or business development More importantly, you'll be someone who enjoys solving commercial puzzles, connecting seemingly unrelated dots and identifying opportunities that others miss. You will protect and strengthen our premium brand by ensuring every interaction reflects the quality of our work.
You'll bring:
- Experience delivering highly targeted B2B marketing and/or business development campaigns.
- Strong analytical capability and confidence working with data, segmentation and market intelligence.
- Outstanding written, verbal and presentation skills.
- Experience using HubSpot or another leading CRM platform.
- Exceptional organisational skills and attention to detail.
- Confidence using AI tools to improve productivity, research and commercial effectiveness.
- Excellent Excel and spreadsheet skills, with the ability to organise and analyse complex information.
- Confidence presenting new ideas and influencing senior stakeholders.
- You’re not afraid to pick up the phone yourself and call prospects if required and if an effective tactical lever in certain scenarios
- Commercial curiosity and an interest in the commercial real estate sector.
- The ability to balance long-term relationship building with disciplined day-to-day execution.
- A bias towards action and accountability.
- Adaptability, resilience and comfort working in a fast-changing entrepreneurial environment.
You'll Thrive Here If You...
- Care deeply about transforming the social value of the commercial real estate sector and building a disruptive, premium brand.
- Prefer thoughtful, intelligent outreach over mass marketing.
- Love researching people, organisations and markets.
- Enjoy finding creative routes into organisations and connecting stakeholders.
- Naturally spot commercial opportunities others overlook.
- Can combine analytical rigour with imagination—using data to inform decisions whilst never losing sight of bold ideas.
- Are energised by ambitious targets and measurable outcomes.
- Take ownership, move quickly and get things done.
- Enjoy working collaboratively in a small, ambitious team.
- Are motivated by purpose as much as commercial success.
Success in the Role
- Growing and deepening our engagement with strategic channel partners.
- Increasing meaningful engagement with our target clients through high-quality outbound and inbound activity.
- Building a healthy pipeline of qualified commercial opportunities.
- Winning new clients and expanding relationships with existing ones.
- Increasing Square Mile Farms' visibility through trade press, awards, conferences and industry events.
- Developing new market segments, strategic partnerships and commercial opportunities.
- Bringing greater commercial insight, structure and discipline to our growth activities.
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