Koinly
Growth Content Lead | 100% Remote | Europe
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Lead a high-performing team of channel specialists to drive Koinly’s inbound growth across written, video, social, and PR channels to set the narrative, write core brand copy, and turn crypto content into signups.
At Koinly, we’re looking for a crypto-native, native English-speaking Content Lead to own our total content engine end-to-end. You'll act as the direct line manager and single point of contact for everything content-related, setting the brand's voice and overarching strategy while leading, coaching, and empowering a cross-functional team of channel specialists (SEO, Video, Social, Technical Writing). You'll balance strategic team leadership with hands-on, high-impact copy execution (email lifecycle, key brand messaging, landing pages, and PR). Content success will be measured by team output quality, search intent, conversion rates, and CAC.
If you are a growth-minded content strategist and writer who deeply understands the crypto space and thrives in a high-autonomy, founder-led environment, this is your seat.
Role at a glance
The mission: Lead and elevate Koinly’s content team while owning the end-to-end strategy, setting editorial standards, and driving execution. You'll empower your team to transform complex crypto tax concepts into clear, high-trust messaging that actively drives acquisition, retention, and measurable growth across every channel.
- Team: Marketing
- Report to: Head of Marketing
- Team structure: Direct manager to SEO Manager, Technical Writer, Social Media and Community Manager, Video Content Manager, and Designer (part-time).
- Location: Remote - Europe
- Employment type: Full-time (contractor - B2B)
- Renumeration: USD $80k-90k p/a
- Perks: 32 days PTO, 100% Async culture, flexible schedule, and high autonomy.
🚀 Work within one of the most rapidly growing industries in the world.
What you'll own
You own the team's operational rhythm, aggregate channel performance, and the quality of all output.
- Team leadership, line management & mentorship: Act as direct manager to our channel specialists (SEO, Video, Social, Technical Writing, Design). Unblock team members, set clear KPIs, provide direct feedback, and mentor the team to elevate their craft.
- Content operations & resource allocation: Oversee the editorial calendar and content pipeline. Manage resource allocation across design, video, and writing so your team fires on all cylinders without operational bottlenecks or multi-tier bureaucracy.
- Brand voice & editorial standards: Define, implement, and enforce Koinly’s tone of voice framework across all mediums (articles, scripts, emails, social posts), serving as the ultimate quality gate for team output.
- Aggregate channel performance: Drive total inbound growth, tracking content-driven signups and CAC across written, video, and social channels.
- Lifecycle & newsletter: Strategy and execution for email marketing, automated lifecycle campaigns, and newsletters.
- Product launch comms: Lead major product announcements, partner co-marketing copy, and release notes (with a PR agency).
- Hands-on player-coach writing: Lead from the front by personally writing high-impact copy, including landing page copy, key email sequences, PR comms, and opinionated brand pieces.
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What this role is NOT
- NOT a hands-off manager: You are a true player-coach who loves writing core brand copy, lifecycle emails, and landing page hooks alongside your team
- NOT an administrative babysitter: We hire self-starters. Your leadership style focuses on setting clear strategic intent, providing feedback, and unblocking your team ensuring they can work fully autonomous.
- NOT a newsroom / PR Role: We don't chase breaking news desks, trending headlines, or PR media agency cycles. Content at Koinly exists to build authority, solve complex user problems, and drive self-serve software signups.
- NOT an enterprise bureaucracy: No multi-tier approval loops. You have high autonomy to test hypotheses, ship copy, and scale systems in a fast-moving, founder-led environment.
Ready to define the voice of crypto tax?
Koinly is where technical accuracy meets creative storytelling. If you have the editorial rigour and leadership capability to guide this team, we want to hear from you.
This role is a fit if…
- You build for signups, not views: You map user friction and intent straight to software solutions. You’d rather publish a guide read by 500 high-intent users that converts 5% than an article with 50,000 views that converts zero.
- You excel at translating complexity: You enjoy taking intricate, multi-step technical topics (like crypto tax calculations, staking, or DEX liquidity pools) and turning them into clear, actionable guides.
- You're a master craftsperson: You take pride in sharp, persuasive English prose, clear formatting, and frictionless user flows.
- You master organic funnels: You know how SEO, intent-mapping, and lifecycle retention work together to build evergreen acquisition engines.
- You elevate the people around you: You take pride in helping team members do the best work, offering constructive editorial feedback, clear direction, and room to grow.
The must-haves
- Web3 & crypto depth: Hands-on experience using Web3 wallets, DeFi platforms, or crypto exchanges
- Native / near-native English: Excellent written and verbal communication with a proven ability to write clear, persuasive, high converting copy.
- Proven growth content track record: Demonstrated experience building or scaling a product-led content engine in an early-stage, scaling, or founder-led environment (ideally in a B2C SaaS).
- Voice & editorial mastery: Ability to define, implement, and enforce a distinctive brand TOV across text, video scripts, and social platforms.
- Hands-on copywriting mastery: Strong portfolio featuring high-converting landing page copy, email sequences, educational guides, or brand messaging you drafted yourself.
- Operational rhythm & data literacy: Comfortable managing editorial pipelines and using analytics (GA4, search metrics, conversion data) to measure ROI and direct team resources.
- Multi-channel leadership: Proven ability to set strategy and align written, video, and social channels to drive aggregate organic growth, signups, and CAC.
Get help with your application
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Nice-to-haves
- Product-led SaaS experience: Past experience in fintech, tax, personal finance, or technical self-serve software platforms.
- Koinly familiarity: You’ve tested our crypto tax calculator, explored our guides, and can articulate what we do well and where our content opportunities lie.
Don’t tick every single box? Neither do we 🤷
At Koinly, we hire for ambition, builder mindset, and strategic "gut" as much as we do for years on a CV. We celebrate unconventional career paths and outside-the-box thinkers. If you’re a brilliant storyteller who doesn't perfectly match every bullet point but knows you can lead this engine, please apply anyway—we want to hear your vision.
That said, these hard requirements are non-negotiable. If your application does not clearly show evidence of all three, we won’t be able to move forward:
- Proven content leadership & builder track record: You have built or scaled a content operation, owned strategy across channels, and managed creators/channel leads.
- Editorial & writing mastery: C2/Native-level English with a proven ability to write high-converting copy and enforce a gold-standard brand voice.
- You're a crypto-native.
Success outcomes: your first 90 days
- Tone of Voice (ToV) framework: Document, operationalize, and align a unified brand voice framework across written content.
- Editorial engine & alignment: Establish a streamlined content pipeline, workflow, and resource allocation system with the SEO Manager, Technical Writer, and Design team.
- Lifecycle & conversion audit: Complete an audit of existing email onboarding sequences and landing pages, shipping your first round of optimized conversion copy.
- Performance baseline: Review channel attribution, CAC, and conversion data to deliver a unified growth content strategy for the upcoming quarter.
Ready to write the playbook on crypto tax? 🚀
We aren't looking for a content manager to follow a script; we’re looking for a leader to write the script. If you’re tired of surface-level SaaS blogging and want to own the narrative for a global leader in a high-stakes industry, this is your seat. At Koinly, you’ll have the autonomy to build, the data to grow, and the authority to lead.
Come build a content growth engine. Apply Now!
What will make your application stand out
Want to fast-track your review and catch our eye on day one? Here is what will instantly set your application apart:
- Show us your personal crypto footprint, if applicable: Link your X/Twitter handle, Substack, personal blog, or Web3 projects. We care far more about your actual involvement and depth of knowledge in the ecosystem than where you went to university.
- Share copy you’ve personally written: Attach your portfolio linking 2–3 pieces of high-converting or opinionated written work under your name (e.g., an email lifecycle sequence, a high-converting landing page, a deep-dive essay, or a brand tone guide).
- Prove your Tone of Voice (TOV) mastery: Share a TOV framework, brand style guide, or
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