theklub.
Growth Lead (B2C)
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Growth Lead (B2C) | London | In-person | Full-time | £40,000–£55,000
Build a new way of exploring the world through sport.theklub. brings people together through sport, movement and real-life connection. Our platform combines trips hosted by athletes, coaches and community leaders, curated stays for sport and wellness, and bespoke experiences for clubs, communities and companies. We are building the technology to make these experiences possible globally. We are still a small team, which means every person has real ownership and a direct influence on what we build.
The Role
We are looking for an exceptional growth generalist, with strong content skills, who will play a pivotal role in scaling theklub. You will work directly with our co-founder, and together be responsible for building our entire demand engine, from enabling hosts to market their trips effectively to growing our community of returning klub customers.
You’ll run a range of growth experiments (from campaigns, to community events) to quickly measure what is working and then turn the successful experiments into growth engines, creating the content needed - and where possible embedding agentic AI workflows.
This is a broad growth marketing role and will require a lot of proactivity, continual prioritisation and good taste in content - you’ll be expected to lead on the design of a lot of the content needed to build our growth engine. You will be trusted with real responsibility early, and you will be expected to bring judgement and ideas rather than wait for a brief.
What You Will Own
- Enable our hosts to market trips effectively and support campaigns & outreach
- Build best practices that our hosts can leverage to market their campaigns across their social media platforms
- Own the delivery of the campaign calendar across organic social, email, events (and selectively paid).
- Drive the content creation needed as part of the campaigns, being resourceful with how we do this, e.g. using what happens on our trips and what our hosts already make.
- Where needed drive direct outreach to our community & host’s community to promote trips
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Own the Customer Lifecycle
- Own the end-to-end member journey, from first visit through sign-up, first booking, post-trip and repeat.
- Develop content that brings value to our customers and keeps them engaged
- Set and hold the targets that make the lifecycle work: sign-up capture, member booking rate and repeat share of bookings.
Build theklub Community & Partnerships
- Work closely with the co-founder to develop & implement the community strategy both for customers and ambassadors, running campaigns and events and evolving our referral mechanisms
- Support the building and developing relationships with local sports clubs and communities to bring them onboard as partners
Own How We Measure Performance & Build Agentic Marketing Workflows
- Build and embed agentic workflows across content production, campaign setup, reporting and research.
- Keep us ahead of the tooling, continual experiment with new marketing tools that increase our speed to action
Shape the Growth Strategy
- Work with the co-founder to set the growth strategy and the channel mix behind our 18-month targets.
- Specifically input on the content strategy, translating our brand messaging across our different channels & refining based on what has worked well
- Contribute to the wider commercial picture: pricing, positioning, supply and where we go next.
What We Are Looking For
- You are an exceptional growth generalist who has run multiple channels at once and knows enough about each to execute campaigns across them
- You are analytical and commercially minded. You build your own view of the numbers, you can defend it, and you change it when the evidence says so.
- You have grown a consumer business before and understand consumer lifecycle dynamics and the importance of community & brand building
- You can make things. You write well, you have a natural design eye for what looks good, and you are comfortable producing content for different channels
- You are genuinely fluent with AI and automation tools, and you have used them to automate entire workflows not just elements
- You prioritise ruthlessly and continually. You are comfortable dropping something that is not working and saying so early.
- You are highly organised and follow through. You are proactive by default. You bring ideas, make the call and get moving rather than waiting for a brief
- Understanding of the sport/active travel world is critical and likely you have in some capacity worked in this world in a hands-on capacity
- Experience in a high-growth startup, marketplace or community-led business where you can demonstrate evidence of ownership, practical execution at pace
- 2 years+ work experience & right to work in the UK
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What You Can Expect
Meaningful responsibility from Day 1, close collaboration with the founders, and the trust to make decisions and move quickly. As theklub. grows, there will be room for your responsibilities to grow with it.
How to Apply
Apply through LinkedIn. Our process starts with a 20-minute online conversation, followed by two in-person stages with one or both founders.
We welcome applicants from all backgrounds. If the opportunity excites you and you meet most of the requirements, we would love to hear from you.
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