Hume Health
Growth Lead / Country Growth Manager - UK & EU
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About Hume
Hume Health is building the future of consumer health with beautifully designed, data-driven products that help people understand and improve their health.
Role: Country Growth Manager / Growth Lead
We're looking for a Country Growth Manager / Growth Lead to own profitable growth across the UK & EU markets. You will be accountable for the commercial performance of the region, diagnosing what is constraining scale and coordinating media, creative, CRO, offer, pricing, localization, and customer journey work to unlock it.
This is not a hands-on media buying role. You will not be in-platform every day adjusting bids. Your job is to own the regional growth strategy, testing roadmap, agency accountability, and cross-functional execution needed to grow the market profitably.
What You'll Own
- Own regional growth performance across revenue, CAC, ROAS/MER, contribution margin, forecasting, and testing velocity.
- Lead and challenge media buying agencies across performance diagnosis, budget allocation, reporting, and execution quality.
- Set testing priorities, budgets, KPIs, and success metrics across acquisition channels and funnel initiatives.
- Translate customer insights into creative strategy, including messaging, hooks, offers, angles, and ad concepts.
- Identify the biggest constraints to scale across ads, landing pages, PDPs, pricing, checkout, CRM, localization, and operations.
- Partner with Creative, CRM, Product, CRO, Analytics, and Operations teams to ship the highest-leverage growth tests.
- Build market-specific playbooks for creative testing, offer strategy, localization, scaling winners, and agency management.
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What We're Looking For
- 4-8 years in Growth Marketing, Performance Marketing, or DTC eCommerce.
- Strong understanding of Meta advertising, acquisition economics, and paid social creative strategy.
- Proven ability to diagnose performance issues across the full funnel, not just report channel numbers.
- Strong creative strategy instincts: you know why ads work, why they fatigue, and how to brief better iterations.
- Commercial judgment around CAC, margin, payback, offers, pricing, forecasting, and profitable scale.
- Experience managing internal stakeholders or external partners to turn strategy into shipped tests.
- Highly proactive, organized, and comfortable owning decisions with imperfect information.
Nice to Have
- Experience working with media buying agencies.
- CRO or landing page optimization experience.
- International market or localization experience.
- Google Ads, affiliates, influencer, retail, or other acquisition channel knowledge.
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You'll Thrive Here If You
- Think like a market owner, not a channel manager.
- Naturally spot problems and opportunities before others do.
- Ask why instead of simply reporting numbers.
- Love connecting creative, data, customer psychology, and business strategy.
- Care more about profitable growth than vanity metrics.
- Enjoy building systems and playbooks that help teams move faster.
Why Join Hume
- Own a high-impact international growth remit with real decision-making authority.
- Work directly with senior growth, creative, product, analytics, and operations leaders.
- Shape how Hume Health scales across multiple international markets.
- Move quickly in a lean environment with minimal bureaucracy.
- Build the operating system for a region that can grow into broader regional or global growth leadership.
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