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Cranberry Panda

Growth Lead (German)

London
£75k – £85k/yr
Posted about 23 hours ago
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Growth Manager / Lead – German Market

Location: London - Hybrid
Salary: £75,000 to £85,000
Language Requirement: Native-level German required

I’m working with a fast-growing DTC ecommerce brand preparing for its first major international expansion, and we’re looking for a Growth Manager / Lead to build the German growth engine from the ground up.

This is a rare opportunity to join before launch and take real ownership of how an established UK brand enters Germany. You’ll own growth end-to-end, spanning acquisition, retention, CRM, creative performance, localisation, and commercial performance.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

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What you’ll be doing:

  • Own customer acquisition and early retention for Germany
  • Launch and scale Meta and Google
  • Build CRM and lifecycle journeys from scratch
  • Develop and localise creative for German consumers
  • Own CAC, payback, LTV, testing, and reporting
  • Build growth initiatives including abandoned cart and referral
  • Become the internal expert on the German customer
  • Help shape and build the German growth team

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Requirements:

  • Native-level German
  • Strong understanding of German consumer behaviour
  • Solid DTC, ecommerce, and/or subscription experience
  • Hands-on Meta acquisition experience
  • A commercial, analytical, and data-driven approach
  • Experience working with CAC, payback, and LTV

If you’re excited by the idea of taking a successful DTC proposition into a brand-new market and owning the growth journey from day one, I’d love to hear from you.

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Skills

Customer Acquisition
Retention
CRM
Meta Ads
Google Ads
Localisation
CAC
LTV
Payback Period
DTC Ecommerce
Data Analysis
German Language

Location

London, England, United Kingdom

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