Cranberry Panda
Growth Lead (German)

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Growth Manager / Lead – German Market
Location: London - Hybrid
Salary: £75,000 to £85,000
Language Requirement: Native-level German required
I’m working with a fast-growing DTC ecommerce brand preparing for its first major international expansion, and we’re looking for a Growth Manager / Lead to build the German growth engine from the ground up.
This is a rare opportunity to join before launch and take real ownership of how an established UK brand enters Germany. You’ll own growth end-to-end, spanning acquisition, retention, CRM, creative performance, localisation, and commercial performance.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you’ll be doing:
- Own customer acquisition and early retention for Germany
- Launch and scale Meta and Google
- Build CRM and lifecycle journeys from scratch
- Develop and localise creative for German consumers
- Own CAC, payback, LTV, testing, and reporting
- Build growth initiatives including abandoned cart and referral
- Become the internal expert on the German customer
- Help shape and build the German growth team


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Requirements:
- Native-level German
- Strong understanding of German consumer behaviour
- Solid DTC, ecommerce, and/or subscription experience
- Hands-on Meta acquisition experience
- A commercial, analytical, and data-driven approach
- Experience working with CAC, payback, and LTV
If you’re excited by the idea of taking a successful DTC proposition into a brand-new market and owning the growth journey from day one, I’d love to hear from you.
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